The 2009 Import and Export Market for Blankets and Traveling Rugs in Latin America

On the demand side, exporters and strategic planners approaching the market in Latin America face a number of questions. Which countries are supplying blankets and traveling rugs to Latin America? What is the dollar value of these imports? How much do the imports of blankets and traveling rugs vary from one country to another in Latin America? Do exporters serving the market in Latin America have similar market shares across the importing countries? On the supply side, Latin America also sells to the international market of blankets and traveling rugs. Which countries in Latin America supply the most exports of blankets and traveling rugs? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for blankets and traveling rugs in Latin America. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for blankets and traveling rugs for those countries serving Latin America via exports or supplying from Latin America via imports. We do so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Latin America fits into the world market for imported and exported blankets and traveling rugs. The total level of imports and exports on a worldwide basis, and those for Latin America in particular, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries in Latin America are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets within Latin America. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes. After the worldwide summary in Chapter 2 of both imports and exports for Latin America, Chapter 3 details the exports of blankets and traveling rugs, but for each individual country in Latin America. Chapter 4 does the same, but for imports of blankets and traveling rugs for all countries in Latin America. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of blankets and traveling rugs to and from Latin America to and from all other countries in the world. Of the 150 countries considered, if a country is not reported here it is therefore estimated to have only a negligible level of trade in blankets and traveling rugs (i.e. their market shares are close or equal to zero percent). "Blankets and Traveling Rugs" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "blankets and traveling rugs" is 6583 . For more information on this definition, please refer to the following web site: http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=658 .

1 METHODOLOGY 6 1.1 Our Approach 6 2 LATIN AMERICA’S SHARE OF THE WORLD MARKET 20 2.1 Exports from Latin America as Share of the World Export Market 20 2.2 Imports in Latin America as Share of the World Import Market 22 3 EXPORTS FROM LATIN AMERICA 26 3.1 Executive Summary 26 3.2 Argentina 28 3.3 Bolivia 28 3.4 Brazil 29 3.5 Chile 29 3.6 Colombia 29 3.7 Ecuador 30 3.8 El Salvador 30 3.9 Guatemala 30 3.10 Honduras 31 3.11 Mexico 31 3.12 Panama 32 3.13 Peru 32 3.14 Uruguay 32 4 IMPORTS INTO LATIN AMERICA 33 4.1 Executive Summary 33 4.2 Argentina 35 4.3 Bolivia 36 4.4 Brazil 36 4.5 Chile 37 4.6 Colombia 37 4.7 Costa Rica 38 4.8 Ecuador 38 4.9 El Salvador 38 4.10 Guatemala 39 4.11 Guyana 39 4.12 Mexico 40 4.13 Nicaragua 40 4.14 Paraguay 41 4.15 Peru 41 4.16 Uruguay 41 4.17 Venezuela 42 5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 43 5.1 Disclaimers & Safe Harbor 43 5.2 ICON Group Ltd. User Agreement Provisions 44

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