The 2009 Import and Export Market for Postcards, Personal Greeting Cards, Announcement Cards, and Decalcomanias in Europe
ICON Group International, May 2009, Pages: 78
On the demand side, exporters and strategic planners approaching the market in Europe face a number of questions. Which countries are supplying postcards, personal greeting cards, announcement cards, and decalcomanias to Europe? What is the dollar value of these imports? How much do the imports of postcards, personal greeting cards, announcement cards, and decalcomanias vary from one country to another in Europe? Do exporters serving the market in Europe have similar market shares across the importing countries? On the supply side, Europe also sells to the international market of postcards, personal greeting cards, announcement cards, and decalcomanias. Which countries in Europe supply the most exports of postcards, personal greeting cards, announcement cards, and decalcomanias? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for postcards, personal greeting cards, announcement cards, and decalcomanias in Europe. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for postcards, personal greeting cards, announcement cards, and decalcomanias for those countries serving Europe via exports or supplying from Europe via imports. We do so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where Europe fits into the world market for imported and exported postcards, personal greeting cards, announcement cards, and decalcomanias. The total level of imports and exports on a worldwide basis, and those for Europe in particular, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries in Europe are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets within Europe. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports for Europe, Chapter 3 details the exports of postcards, personal greeting cards, announcement cards, and decalcomanias, but for each individual country in Europe. Chapter 4 does the same, but for imports of postcards, personal greeting cards, announcement cards, and decalcomanias for all countries in Europe. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of postcards, personal greeting cards, announcement cards, and decalcomanias to and from Europe to and from all other countries in the world. Of the 150 countries considered, if a country is not reported here it is therefore estimated to have only a negligible level of trade in postcards, personal greeting cards, announcement cards, and decalcomanias (i.e. their market shares are close or equal to zero percent). "Postcards, Personal Greeting Cards, Announcement Cards, and Decalcomanias" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "postcards, personal greeting cards, announcement cards, and decalcomanias" is 8924 . For more information on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=892 .
1 METHODOLOGY 7
1.1 Our Approach 7
2 EUROPE’S SHARE OF THE WORLD MARKET 12
2.1 Exports from Europe as Share of the World Export Market 12
2.2 Imports in Europe as Share of the World Import Market 14
3 EXPORTS FROM EUROPE 18
3.1 Executive Summary 18
3.2 Austria 22
3.3 Belgium 23
3.4 Bosnia and Herzegovina 24
3.5 Bulgaria 24
3.6 Croatia 24
3.7 Cyprus 24
3.8 Czech Republic 25
3.9 Denmark 26
3.10 Estonia 27
3.11 Finland 27
3.12 France 28
3.13 Germany 29
3.14 Greece 30
3.15 Hungary 30
3.16 Ireland 31
3.17 Italy 32
3.18 Latvia 33
3.19 Lithuania 33
3.20 Luxembourg 33
3.21 Norway 34
3.22 Poland 35
3.23 Portugal 35
3.24 Romania 36
3.25 Russia 36
3.26 Slovakia 37
3.27 Slovenia 37
3.28 Spain 38
3.29 Sweden 39
3.30 Switzerland 40
3.31 the Netherlands 41
3.32 the United Kingdom 42
3.33 Ukraine 43
4 IMPORTS INTO EUROPE 44
4.1 Executive Summary 44
4.2 Albania 47
4.3 Andorra 47
4.4 Austria 48
4.5 Belarus 48
4.6 Belgium 49
4.7 Bosnia and Herzegovina 50
4.8 Bulgaria 50
4.9 Croatia 51
4.10 Cyprus 51
4.11 Czech Republic 52
4.12 Denmark 53
4.13 Estonia 53
4.14 Finland 54
4.15 France 55
4.16 Georgia 56
4.17 Germany 57
4.18 Greece 58
4.19 Hungary 59
4.20 Iceland 60
4.21 Ireland 60
4.22 Italy 61
4.23 Latvia 62
4.24 Lithuania 62
4.25 Luxembourg 63
4.26 Macedonia 63
4.27 Malta 64
4.28 Moldova 64
4.29 Norway 65
4.30 Poland 66
4.31 Portugal 67
4.32 Romania 68
4.33 Russia 69
4.34 Serbia and Montenegro 69
4.35 Slovakia 70
4.36 Slovenia 70
4.37 Spain 71
4.38 Sweden 72
4.39 Switzerland 73
4.40 the Faroe Islands 73
4.41 the Netherlands 74
4.42 the United Kingdom 75
4.43 Ukraine 76
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 77
5.1 Disclaimers & Safe Harbor 77
5.2 ICON Group Ltd. User Agreement Provisions 78
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