The 2009 Import and Export Market for Lubricating Preparations Containing Less Than 70% by Weight of Petroleum or Bituminous Mineral Oils in Oceana

On the demand side, exporters and strategic planners approaching the market in Oceana face a number of questions. Which countries are supplying lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils to Oceana? What is the dollar value of these imports? How much do the imports of lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils vary from one country to another in Oceana? Do exporters serving the market in Oceana have similar market shares across the importing countries? On the supply side, Oceana also sells to the international market of lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils. Which countries in Oceana supply the most exports of lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils in Oceana. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils for those countries serving Oceana via exports or supplying from Oceana via imports. We do so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Oceana fits into the world market for imported and exported lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils. The total level of imports and exports on a worldwide basis, and those for Oceana in particular, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries in Oceana are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets within Oceana. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports for Oceana, Chapter 3 details the exports of lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils, but for each individual country in Oceana. Chapter 4 does the same, but for imports of lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils for all countries in Oceana. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils to and from Oceana to and from all other countries in the world. Of the 150 countries considered, if a country is not reported here it is therefore estimated to have only a negligible level of trade in lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils (i.e. their market shares are close or equal to zero percent). "Lubricating Preparations Containing Less Than 70% by Weight of Petroleum or Bituminous Mineral Oils" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "lubricating preparations containing less than 70% by weight of petroleum or bituminous mineral oils" is 5977 . For more information on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=597 .

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1 METHODOLOGY 7
1.1 Our Approach 7
2 OCEANA’S SHARE OF THE WORLD MARKET 13
2.1 Exports from Oceana as Share of the World Export Market 13
2.2 Imports in Oceana as Share of the World Import Market 15
3 EXPORTS FROM OCEANA 19
3.1 Executive Summary 19
3.2 Australia 22
3.3 New Zealand 23
4 IMPORTS INTO OCEANA 24
4.1 Executive Summary 24
4.2 Australia 27
4.3 Fiji 28
4.4 New Caledonia 28
4.5 New Zealand 29
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 30
5.1 Disclaimers & Safe Harbor 30
5.2 ICON Group Ltd. User Agreement Provisions 31