The 2009 Import and Export Market for Fresh and Chilled Fish Fillets in Europe

On the demand side, exporters and strategic planners approaching the market in Europe face a number of questions. Which countries are supplying fresh and chilled fish fillets to Europe? What is the dollar value of these imports? How much do the imports of fresh and chilled fish fillets vary from one country to another in Europe? Do exporters serving the market in Europe have similar market shares across the importing countries? On the supply side, Europe also sells to the international market of fresh and chilled fish fillets. Which countries in Europe supply the most exports of fresh and chilled fish fillets? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for fresh and chilled fish fillets in Europe. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for fresh and chilled fish fillets for those countries serving Europe via exports or supplying from Europe via imports. We do so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Europe fits into the world market for imported and exported fresh and chilled fish fillets. The total level of imports and exports on a worldwide basis, and those for Europe in particular, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries in Europe are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets within Europe. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports for Europe, Chapter 3 details the exports of fresh and chilled fish fillets, but for each individual country in Europe. Chapter 4 does the same, but for imports of fresh and chilled fish fillets for all countries in Europe. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of fresh and chilled fish fillets to and from Europe to and from all other countries in the world. Of the 150 countries considered, if a country is not reported here it is therefore estimated to have only a negligible level of trade in fresh and chilled fish fillets (i.e. their market shares are close or equal to zero percent). "Fresh and Chilled Fish Fillets" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "fresh and chilled fish fillets" is 0345 . For more information on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=034 .

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1 METHODOLOGY 7
1.1 Our Approach 7
2 EUROPE’S SHARE OF THE WORLD MARKET 9
2.1 Exports from Europe as Share of the World Export Market 9
2.2 Imports in Europe as Share of the World Import Market 11
3 EXPORTS FROM EUROPE 15
3.1 Executive Summary 15
3.2 Austria 17
3.3 Belgium 18
3.4 Cyprus 18
3.5 Czech Republic 18
3.6 Denmark 19
3.7 Estonia 20
3.8 Finland 20
3.9 France 21
3.10 Germany 22
3.11 Greece 23
3.12 Hungary 23
3.13 Iceland 24
3.14 Ireland 25
3.15 Italy 26
3.16 Kazakhstan 26
3.17 Latvia 27
3.18 Lithuania 27
3.19 Luxembourg 28
3.20 Malta 28
3.21 Norway 29
3.22 Poland 30
3.23 Portugal 30
3.24 Russia 31
3.25 Slovakia 31
3.26 Slovenia 32
3.27 Spain 33
3.28 Sweden 34
3.29 Switzerland 34
3.30 the Faroe Islands 35
3.31 the Netherlands 36
3.32 the United Kingdom 37
4 IMPORTS INTO EUROPE 38
4.1 Executive Summary 38
4.2 Andorra 41
4.3 Austria 42
4.4 Belarus 43
4.5 Belgium 44
4.6 Bosnia and Herzegovina 44
4.7 Bulgaria 45
4.8 Croatia 45
4.9 Cyprus 46
4.10 Czech Republic 47
4.11 Denmark 48
4.12 Estonia 49
4.13 Finland 49
4.14 France 50
4.15 Germany 51
4.16 Greece 52
4.17 Hungary 53
4.18 Iceland 53
4.19 Ireland 54
4.20 Italy 55
4.21 Latvia 56
4.22 Lithuania 57
4.23 Luxembourg 58
4.24 Malta 58
4.25 Moldova 59
4.26 Norway 59
4.27 Poland 60
4.28 Portugal 61
4.29 Romania 61
4.30 Russia 62
4.31 Serbia and Montenegro 63
4.32 Slovakia 63
4.33 Slovenia 64
4.34 Spain 65
4.35 Sweden 66
4.36 Switzerland 67
4.37 the Netherlands 68
4.38 the United Kingdom 69
4.39 Ukraine 70
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 71
5.1 Disclaimers & Safe Harbor 71
5.2 ICON Group Ltd. User Agreement Provisions 72