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LCV Security: Understanding the European Market
SBD, May 2009, Pages: 38
Do your products fit with the customers need for security?
The Light Commercial Vehicle (LCV) market has never looked so competitive. The key influencer for fleet and private buyers is brand loyalty with many of the leading vehicle manufacturers using security and cost of ownership to communicate brand values and differentiate from competitors.
We have compiled a comprehensive study of security & theft trends and insurance requirements in the top six European sales markets, applying its trusted analysis to provide an invaluable reference source for vehicle manufacturers and suppliers with LCV products.
Covering France, UK, Germany, Italy, Spain & Turkey, this research will help you to:
- Identify the market landscape and key competitors in Europe
- Understand the theft trends and customer awareness
- Realise the impact of security on insurance rating
- Learn about security fitment on top selling
LCV sales in Europe peaked in 2007 with just over 2 million vehicles sold. This makes the LCV market approximately 15% of the size of the passenger car market in terms of new vehicle registrations. However, this percentage can differ from between 5% to 35%, depending on the country. Within Europe; France, UK, Germany, Italy, Spain and Turkey have largest markets and all have annual sales in excess of 200,00 units. Collectively they represent over 80% of LCV sales in Europe. The LCV market is dominated by European manufacturers with the European-design and built Ford Transit as the largest selling model, which accounts for approximately 10% of all sales.
Security feature fitment across Europe is slowly increasing and most manufacturers now offer a good level of security as either standard or optional fit. In each of the countries in this report, fitment data for critical security features has been obtained on the top five best selling LCV models in the relevant market. In cases where the top five models are dominated by a single manufacturer, additional models have been researched.
IMPORTANT CONFIDENTIALITY NOTICE:
** Due to the confidential nature of the report content, your request to purchase this security report will be vetted by the security team, prior to any sale agreement. **
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