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Money Transfer Services on the Polish, Russian and Romanian Markets in the US

  • ID: 105
  • July 2002
  • Region: Poland, Romania, Russia, United States
  • 31 Pages
  • Global Advertising Strategies
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The survey confirms that US immigrants of Eastern European origin are in need of the money transfer services primarily to support relatives and friends in their respective homelands. The majority of respondents have transferred funds to another location at least once however, about 30% (consistent across the three groups) do not utilize the services of money transfer companies, and prefer to use friends or relatives to send money back home. The major consideration behind this choice is the avoidance of service fees. Among the major money transfer service providers, Western Union was criticized the most for its high fees. The survey also measures consumer satisfaction with various aspects of performance of the leading money transfer service providers, such as:

- quality of customer service
- speed of transfer
- security
- service fees
- convenience of office locations to the sender and recipient Interestingly, different groups sometimes report dramatically divergent perceptions of a company's performance.

For example, the convenience of Money Gram’s locations was evaluated as below satisfactory by the Russian and Polish groups, but well above satisfactory READ MORE >

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Introduction
Method
Results

US POLISH MARKET
Summary of findings
Preferences in means of money transfers
Knowledge and usage of internet transfer services
Frequency of money transfers
Destinations of money transfers
Most common purposes of money transfers
Role of various features in determining the Subjects’ choice of MTSP
Evaluation of performance of the major MTSPs
Most frequently transferred amounts
Importance of in-language information about money transfer services and sufficiency of the information on the market
Comparative efficiency of various means of information delivery

US RUSSIAN MARKET
Summary of findings
Preferences in means of money transfers
Knowledge and usage of internet transfer services
Frequency of money transfers
Destinations of money transfers
Most common purposes of money transfers
Role of various features in determining the Subjects’ choice of MTSP
Evaluation of performance of the major MTSPs
Most frequently transferred amounts
Importance of in-language information about money transfer services and sufficiency of the information on the market
Comparative efficiency of various means of information delivery

US ROMANIAN MARKET
Summary of findings
Preferences in means of money transfers
Knowledge and usage of internet transfer services
Frequency of money transfers
Destinations of money transfers
Most common purposes of money transfers
Role of various features in determining the Subjects’ choice of MTSP
Evaluation of performance of the major MTSPs
Most frequently transferred amounts
Importance of in-language information about money transfer services and sufficiency of the information on the market
Comparative efficiency of various means of information delivery

Appendix1. Sample questionnaire

Note: Product cover images may vary from those shown
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- United States

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Note: Product cover images may vary from those shown

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