This report provides an in-depth examination of the automotive retail market for industry manufacturers, distributors and marketers interested in pursuing opportunities to innovate trends within segments and to evaluate the competition. Sales and analysis covers three segments of the automotive retail market: new vehicles, used vehicles and parts/service.
Specific questions that are answered in this report include the following:
- What effects do rising gasoline costs, automotive vehicle prices and the economic downturn have on the overall market? - What segments of the automotive retail market are stagnating, and what can be done to increase activity? - What is the dynamic between new vehicle sales with used vehicle sales and parts/service? - How has excess vehicle inventory affected sales revenue and what incentives are dealerships offering to help move cars? - How will the federal intervention of President Obama’s automotive task force contribute to or hinder future growth? - How can automotive dealerships take advantage of the economic downturn to appeal to consumers seeking a new or used vehicle? - How are third party online brokers contributing to or hindering revenue growth for brick and mortar vehicle dealerships? - What media are industry leaders using most to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?
