The market for medicated skincare consistently grew from 2003-07, though it did evidence a slight decline in 2008 as almost all markets did in the face of the economic crisis. While consumers may be reluctant to spend their dwindling earnings on remedies for relatively non-serious ailments, this market could also be helped by the fact that consumers are increasingly turning to DIY methodologies for a whole host of tasks, including health and wellness.
This report provides in-depth information on the above topics as well as:
- Exploration of the factors driving the market and the impact of the slow economy on the various segments within this category - Analysis of product trends in light of consumer attitudes towards brands, marketers, and retailers - The exploration of sales performances of the different medicated skincare segments, as well as a look at advertising within the medicated skincare category overall - An in-depth look at the current makeup of the core medicated skincare consumers and their needs
