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The Spatial Needs of Car Buyers in the United States 2009
Mintel, May 2009, Pages: 94
About this report
This report explores vehicle storage and interior room in the U.S. It provides insight into the external and internal factors affecting storage needs, consumption, wants, and satisfaction levels, and what they mean for future sales, promotional campaigns, and industry innovations.
Specific questions that are answered in this report include, but are not limited to, the following:
- What effects do gasoline costs, the economic downturn, and the move away from SUVs and toward more fuel-efficient cars have on the overall market? - What storage components, cargo-carrying abilities, and interior-room features are most important to consumers? - How can car companies use smaller vehicle designs to their advantage? - How are the growing number of taller, wider Americans impacting room and storage needs? - How is in-vehicle entertainment changing what people expect and use in vehicles? - How is the recession impacting the advertising and promotion of vehicle storage? - How can car manufacturers take advantage of the economic downturn to appeal to consumers seeking flexibility, practicality, and fuel-efficient designs?
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