Your travel Web site may have all the eye-grabbing graphics you could fit on the screen, but the real key to building a hit site is avoiding negative experiences. Easy navigation can keep a potential customer interested, but frustrated customers are difficult to attract back.
Web site design has matured substantially over the years as tools and design concepts have become more sophisticated. Some of the early groundbreaking sites that were considered “leading edge” in their day look primitive in today’s world. Today, complex user interaction and response can be facilitated by the use of broadband with AJAX and Flash technologies—an improvement over the page-based, request-and-reply paradigm that is the signature of HTML-based Web content.
