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Direct Marketing Services in the US Product Image

Direct Marketing Services in the US

  • Published: March 2014
  • Region: United States
  • 10 pages
  • First Research

First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues."

Brief Excerpt from Industry Overview Chapter:

Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies include Epsilon Data Management, Harte-Hanks, Valassis Communications, and Wunderman (all based in the US), as well as the UK's Direct Marketing Group.

Direct marketing is a core component of marketing programs in much of the developed world, and is growing most notably in emerging markets in Latin America and Central and Eastern Europe. Email marketing in particular is a cost-effective way for global marketers to reach consumers, especially in countries that lack a traditional direct marketing infrastructure.

The US direct marketing services industry includes about 3,200 companies with combined annual revenue of about READ MORE >

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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