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Consumer Electronics & Appliances Stores
First Research, March 2012, Pages: 10
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Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US consumer electronics store industry includes about 27,000 stores with combined annual revenue of about $60 billion. Major companies include Best Buy, RadioShack, and the retail operations of Apple. The industry is highly concentrated: the 50 largest companies account for 80 percent of sales.
COMPETITIVE LANDSCAPE
Technological innovation and the need to replace or upgrade products drive demand. Profitability for individual companies depends on the ability to generate store traffic and repeat business, as well as effective merchandising. Large companies enjoy economies of scale in purchasing and marketing. Small companies can compete effectively by offering specialized products or superior customer service.
Competitors of consumer electronics stores include discount stores, warehouse clubs, department stores, Internet and mail order retailers, and specialty office and computer retailers.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major product segments include computer equipment, TVs, audio equipment, video equipment, phones, and electronic games. Computer hardware and software account for about 25 percent of sales; TVs, audio equipment, and telephones account for about 20, 20, and 15 percent, respectively. Audio equipment includes stereo components, MP3 players, CD players, car stereos, home theater audio systems, and accessories. Video equipment includes video recorders, video cameras, videotapes, digital cameras, DVDs, and electronic game devices. Other sources of revenue include installation and repair or maintenance agreements, along with resale of third-party wireless phone, Internet access, or satellite TV or radio service.
Consumer electronics retailers include national and regional chains and independent retailers. Major chains and...
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