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First Research, May 2013, Pages: 10
First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues."
Brief Excerpt from Industry Overview Chapter:
Companies in this industry operate fitness and recreational sports facilities that offer fitness equipment, exercise classes, swimming pools, and fitness instruction services. Major US companies include 24 Hour Fitness, Bally Total Fitness, Equinox Fitness Clubs, and Life Time Fitness.
The US fitness centers industry includes about 27,000 companies and nonprofits in the US that operate about 30,000 fitness and recreation centers with combined annual revenue of around $22 billion. About 2,600 centers are operated by YMCAs. Low growth is forecast for the industry over the next two years. Demand is driven by consumer spending and desire to be fit but is negatively impacted by high member attrition, seasonality, and the aging population.
Demand is partly linked to income levels and partly to market demographics. The profitability of individual companies depends on good marketing. Large companies have economies of scale in advertising and buying equipment. Small companies can compete effectively if they have favorable locations. The industry is fragmented: the 50 largest companies account for about 30 percent of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major services include facilities for aerobic exercise and weightlifting. Running, swimming, racket sports, yoga, karate, basketball, and swimming may also be offered. Small studios may cover just a few thousand square feet; multi-activity operations can cover 100,000 square feet. The operations of all fitness centers are similar: the operator makes space and equipment available for customers to engage in various types of fitness activities, provides...
1. Industry Overview
2. Quarterly Industry Update
3. Business Challenges
4. Business Trends
5. Industry Opportunities
6. Call Preparation Questions
7. Financial Information
8. Industry Forecast
9. Web Links and Acronyms
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