Men's Footwear (except Athletic) Manufacturing Industry in the U.S. and its International Trade [2014 Q4 Edition]
- Language: English
- Published: October 2014
- Region: United States
Brief Excerpt from Industry Overview Chapter:
Companies in this industry make footwear, including athletic, casual, and dress shoes as well as boots, sandals, and slippers. Major companies include NIKE, Skechers USA, and Timberland (all based in the US), along with Adidas (Germany), Asics (Japan), Puma (Germany), Reebok (UK), and Yue Yuen (China), a subsidiary of Pou Chen (Taiwan).
Worldwide, about $120 billion worth of footwear is exported annually, according to the International Trade Centre. Top exporting nations are China, Italy, Vietnam, and Germany.
The US footwear manufacturing industry consists of about 250 manufacturers with sales of about $2 billion. Many of the major shoe companies in the US are mainly owners of brand names that contract to have shoes made by independent manufacturers in other countries. Some large US producers, like New Balance, make a substantial share of their shoes in the US; some smaller operations manufacture all their shoes in the US.
Demand is driven by fashion and demographics. The profitability of individual companies depends on their ability to design and market attractive shoe models. Big companies have economies of scale in distribution and marketing. Small companies can compete successfully by specializing. The US industry is concentrated: the top 50 companies account for more than 90 percent of sales.
PRODUCTS, OPERATIONS & TECHNOLOGY
For US manufacturers, men's footwear accounts for about 50 percent of sales, women's for about 20 percent, and athletic and other footwear for about 30 percent.
About 99 percent of all footwear...
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