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Tobacco Manufacturing
First Research, Feb 2012, Pages: 10
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Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US tobacco manufacturing industry includes about 80 companies with combined annual revenue of about $38 billion. Major companies include Altria (owner of Philip Morris USA and UST), Lorillard, Reynolds American, and Vector Group. The industry is highly concentrated: the eight largest companies generate about 90 percent of revenue.
COMPETITIVE LANDSCAPE
Demand is driven by discretionary consumer spending and awareness of the health effects of smoking. The profitability of individual companies depends on effective marketing. Large companies enjoy economies of scale in manufacturing and in their ability to offer wider ranges of products. Small companies can compete effectively through heavy discounting, through clever branding and packaging, and by exploiting niche categories such as pipe tobacco and additive-free cigarettes. The industry is capital-intensive: average annual revenue per worker is more than $2 million.
PRODUCTS, OPERATIONS & TECHNOLOGY
Cigarettes account for more than 80 percent of industry revenue. Other products include chewing tobacco, snuff, and cigars.
Tobacco is an annual plant with leaves that are hand- or machine-cut and then cured. Curing removes all moisture from the leaf and enhances flavor. Flue-curing takes about a week; air-curing takes two months. Cured tobacco is cleaned and sorted in tobacco processing plants, where stems are removed in a process called threshing. The tobacco is then re-dried, compressed into boxes or wooden vats, and aged in a warehouse for up to two years.
At the cigarette manufacturing facility, workers blend processed tobacco of various types to...
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