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Distilleries
First Research, March 2012, Pages: 10
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Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US distillers industry includes about 80 companies with combined annual revenue of $7 billion. Major companies include Beam, Brown-Forman, Constellation Brands, Diageo North America, and Heaven Hill Distilleries. The industry is highly concentrated: the top 20 companies account for over 90 percent of industry revenue.
The industry includes businesses that distill, blend, or mix liquors. Some businesses distill alcohol onsite; others take neutral spirits and infuse alcohol with flavoring agents.
COMPETITIVE LANDSCAPE
Demand is driven primarily by trends in alcohol consumption and personal income. The profitability of individual companies depends on efficient operations and strong distribution channels. Large companies have advantages in brand recognition and economies of scale. Small operations can compete effectively by specializing in high-end or unusual spirits. The industry is capital-intensive: Average annual revenue per employee is about $800,000.
US distilleries compete with wine and beer producers and with global spirits companies for alcohol spending.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include whiskey and bourbon (10 percent of industry revenues); cordials and liqueurs (10 percent); gin (5 percent). Other products include unflavored (neutral) spirits, such as vodka; unclassified or specialty liquors; bottled cocktails; and distillers dried grains for animal feed.
Making liquor involves six steps: mashing, fermenting, distilling, maturing, filtering, and bottling. A distiller first cooks (mashes) sweet or starchy raw materials to convert starch to sugar. With whiskey, the mash is corn with a blend of barley, rye, or wheat. The mash is strained and the resulting...
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