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Seasoning & Dressing Manufacturing
First Research, April 2012, Pages: 10
First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting' by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.'
Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US seasoning and dressing manufacturing industry includes about 600 companies with combined annual revenue of about $17 billion. Major companies include Heinz, Kraft, and McCormick. The industry is concentrated: the top 50 companies account for more than 70 percent of industry revenue.
The seasoning and dressing manufacturing industry includes companies that make spices, dry gravy mixes, seasoning mixes, salad dressings, sauces, and natural extracts. The industry doesn't include companies that make tomato-based sauces (including pasta sauce, ketchup, and salsa) or pourable gravies.
COMPETITIVE LANDSCAPE
Demand is driven by consumer tastes and health considerations. The profitability of individual companies depends on efficient operations, effective marketing, and a strong sales force. Large companies have advantages in purchasing, distribution, and marketing. Small operations can compete effectively by manufacturing exotic sauces, sourcing and selling rare herbs, or formulating custom spice blends, extracts, and mixes. The industry is capital-intensive: average annual revenue per employee is about $540,000.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include non-tomato-based prepared sauces (about 20 percent of revenue); dry food mixes and seasonings (20 percent); flavoring extracts (15 percent); and pourable salad dressings (10 percent). Other products include mayonnaise, mustard, vinegar, cider, salt, and pepper.
To manufacture spices, blowers or gravity separators clean impurities from herbs, seeds, or peppercorns. Spices may need a special soak or treatment to eliminate bacteria. Imported spices may require additional fumigation, inspection, or gamma irradiation before being cleaned. Pepper, cumin, and cinnamon are sometimes ground into...
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