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Child-care Facilities
First Research, Sep 2009, Pages: 10


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First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the 'heavy lifting' by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.


Executive Summary


Brief Excerpt from Industry Overview Chapter:

The US child-care facilities industry includes about 45,000 commercial companies with combined annual revenue of $19 billion, plus 25,000 nonprofit organizations with combined annual revenue of $12 billion. Major companies include Bright Horizons Family Solutions, Knowledge Learning, and Learning Care Group. The industry is highly fragmented: the top 50 companies generate less than 20 percent of revenue.

COMPETITIVE LANDSCAPE

Demand is driven primarily by growth in the youth population, and secondarily by employment and income. The profitability of individual child-care facilities depends on good marketing and efficient operations. Large companies have economies of scale in advertising and administration. Smaller companies can compete effectively in local markets by owning convenient locations. The industry is highly labor-intensive: annual revenue per worker is only about $30,000.

PRODUCTS, OPERATIONS & TECHNOLOGY

Child-care centers provide supervision and educational programs for pre-school and school-age children. Most commercial companies operate child-care centers that are open to the public, but some operate employer-sponsored centers for employees’ children. Likely operators of employer-sponsored centers include companies, universities, and military bases. In addition, some operators of traditional child-care facilities have opened child-care/entertainment facilities at shopping malls, gyms, and casinos to provide hourly care.

A typical facility occupies 12,000 square feet with kitchen, bathrooms, and play areas. In addition to the physical building, facilities typically include outdoor play space, often equivalent to half the square footage of the building. Hours may be from 6 am to ...




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