Companies in this industry manufacture motorcycles, mopeds, and motor scooters. Major companies include Lifan Industry (Group), Loncin Motor, and Zongshen Industrial Group (all based in China); BMW (Germany); Hero MotoGroup (India); Honda, Kawasaki, Suzuki, and Yamaha (Japan); and Harley-Davidson and Polaris (the US).
Revenue for the global motorcycle manufacturing industry is expected to grow by about 4% per year, reaching $120 billion by 2020, according to The Freedonia Group. Leading countries for motorcycle manufacturing include China, India, and Japan.
The US motorcycle manufacturing industry includes about 70 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $5 billion.
Personal income and interest rates drive demand. The profitability of individual companies depends on volume and sales of high-margin accessories and add-ons. Large companies enjoy economies of scale in purchasing and in maintaining dealer networks. Small manufacturers compete by offering highly customized products. The US industry is highly concentrated.
Products, Operations & Technology
Major products include street bikes, such as cruisers, sport bikes, standards, and touring motorcycles; off-road cycles designed for dirt and mountain terrain; scooters; and dual sport bikes designed for both road and off-road usage.
Motorcycles are typically produced on assembly lines, similar to how the auto industry makes cars. Parts are received from outside sources (either third-party companies or other corporate-owned plants), usually on a just-in-time basis.
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