|
|
 |
|
Viewing report
|
|
|
|
Motorcycle Manufacturing
First Research, March 2012, Pages: 10
First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting' by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.'
Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US motorcycle manufacturing industry includes about 70 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $4 billion. The industry, which is highly concentrated, is dominated by Harley-Davidson. Other industry participants include foreign-based companies with final assembly operations in the US, parts and accessories manufacturers, and custom builders who make built-to-order products for motorcycle enthusiasts.
COMPETITIVE LANDSCAPE
Personal income and interest rates drive demand. Motorcycles are considered discretionary items in the US since few are used as a primary means of transportation. The profitability of individual companies depends on volume and sales of high-margin accessories and add-ons. Small manufacturers compete by offering highly customized products. The industry is capital-intensive: average annual revenue per employee is about $450,000.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include street bikes, such as cruisers, sport bikes, standards, and touring motorcycles; off-road cycles designed for dirt and mountain terrain; scooters; and dual sport bikes designed for both road and off-road usage. Street bikes account for 69 percent of industry revenue, off-road cycles for 20 percent, scooters for 6 percent, and dual sport bikes for 5 percent, according to webBikeWorld. Motorcycle engines are measured in cubic centimeters (cc) of engine cylinder displacement, and range from 50 cc to more than 2,000 cc. Heavyweight bikes have engines with 650 cc or greater.
Motorcycles are typically produced on assembly lines, similar to how the auto industry makes cars. Parts are received from outside...
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Tires - Global Strategic Business Report
The Worldwide OEM Electronics Assembly Market - 2011 Edition
Bus and Coach Manufacturing in North America: Size, Segmentation, Competition, Growth and Trends Underlying the Manufacture and Marketing of Buses and Coaches in North America
Fitness Equipment Manufacturing
The Worldwide Electronics Manufacturing Services Market - 2010 Edition
Hand Tools and Accessories - Global Strategic Business Report
The Worldwide Electronics Manufacturing Services Market 2011
Lighting Fixtures - Global Strategic Business Report
The Worldwide Semiconductor and Manufacturing Assembly Markets - 2012
Surface Mount Technology (SMT) Equipment - Global Strategic Business Report
|
|
|
|
