China Golf Industry Outlook to 2018 - Steered by Rising Number of Golf Courses and Golfer's Population
- Language: English
- Published: July 2014
- Region: China
Brief Excerpt from Industry Overview Chapter:
Companies in this industry operate public and private golf courses. Major companies, all based in the US, include American Golf, ClubCorp, Evergreen Alliance Golf, and KemperSports.
The world has about 35,000 golf courses. The US has the most courses and the most golfers. Other countries with high levels of golf participation include Australia, Canada, China, Germany, Ireland, Japan, South Africa, South Korea, and the UK.
The US golf course industry includes about 12,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $20 billion.
Demand is driven by demographics and population growth. The profitability of individual companies depends on efficient operations and good marketing. Large companies can have advantages in management experience and the ability to leverage investments in administrative infrastructure. Small companies can compete successfully by operating in favorable locations or through superior marketing. The US industry is highly fragmented: the 50 largest companies account for about 15 percent of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major sources of revenue for golf courses include membership dues (40 percent of industry revenue), green and guest fees (25 percent), and sales of food and drinks (20 percent). Other sources of revenue include merchandise sales.
Golf courses can be classified as private or open to the public. Private courses may be associated with country clubs, golf clubs, or real estate developments. Courses open to the public, known as daily fee courses, include commercial and municipal courses. About 75...
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