TV Broadcast & Cable Networks
- ID: 1052548
- August 2015
- Region: United States
- 10 pages
- First Research
Brief Excerpt from Industry Overview Chapter:
Companies in this industry broadcast television programs for free to the public and for cable subscribers. In the US, major broadcast TV networks are ABC, CBS, Fox, and NBC, while leading TV cable networks include USA, History, TNT, TBS, and ESPN. Other leading companies include Luxembourg-based RTL Group, Japan's Nippon Hoso Kyokai, Mexico's Grupo Televisa, and the UK's ITV.
Global TV broadcast and cable network industry revenues total about $400 billion, according to UK communications regulator Ofcom. International growth markets for subscription TV include Greece, Saudi Arabia, Kenya, Indonesia, and Thailand, according to PricewaterhouseCoopers.
In the US the TV broadcast and cable network industry includes about 2,900 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $100 billion.
The industry doesn't include companies that broadcast primarily on the Internet, produce and sell taped TV programs, distribute cable and other TV programs, or use TV as a retail outlet. TV program production and distribution is covered in a separate industry profile.
Business advertising, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on advertising volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only TV stations in a geographic area. Small companies can compete effectively with special programming that attracts a targeted audience. The US industry is highly concentrated: the top 50 companies account for about 90% of revenue.
The US industry includes more...