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Viewing report
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TV Program Production & Distribution
First Research, March 2012, Pages: 10
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Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US TV program production and distribution industry includes about 500 companies with combined annual revenue of about $15 billion. Major companies are NBCUniversal, CBS Television Studios, Disney/ABC, Twentieth Century Fox Television, Warner Bros Television Group, and Sony Pictures Television. TV program production and distribution is part of the motion picture production and distribution industry, which is highly concentrated: the 50 largest companies account for about 80 percent of industry revenue.
Broadcasting of TV programs is covered in the TV Cable, Pay & Broadcast Networks industry profile. Cable TV system operators are discussed in the Telecommunication Services industry profile.
COMPETITIVE LANDSCAPE
Consumer leisure activity and the general economy drive demand. The profitability of individual companies depends on the marketability of products, mainly their potential to attract advertising revenue for TV networks. Large companies have advantages in financing, distribution, on-staff creative and technical talent, and multiple-year contracts with key performers and directors of popular programs. Small companies can compete successfully by focusing on special topics, niche audiences, or non-mainstream TV channels.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products and services are the production and distribution of TV programs, commercials, and related products, like DVDs. Program production types (genres) include TV movies; dramas; situational comedies (sitcoms); reality, game, and talk shows; and documentaries, children’s, art, sports, and news programs. Most programs are scripted, though some genres are largely unscripted, including talk and reality shows. First-run programs typically earn less than subsequent releases for...
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