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Consumer Product Rental in the US Product Image

Consumer Product Rental in the US

  • ID: 1052573
  • July 2014
  • Region: United States
  • 10 pages
  • First Research

Brief Excerpt from Industry Overview Chapter:

Companies in this industry rent personal and household goods, primarily for short periods but also under longer-term arrangements. Major US companies include Aaron's, Netflix, and Rent-A-Center.

The US consumer product rental industry includes about 12,000 companies with combined annual revenue of about $23 billion.

Examples of products rented by companies in the industry include consumer electronics and appliances, DVDs, formal wear, home health equipment, and recreational goods.

COMPETITIVE LANDSCAPE

Demand is driven by personal income and the timing and popularity of new movie releases. The profitability of individual companies depends on the right merchandise mix and inventory financing costs. Large companies have advantages in economies of scale in purchasing, distribution, and advertising. Small companies compete effectively by providing superior customer service and catering to local demographics. The US industry is concentrated: the largest 50 companies account for about 70 percent of industry revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major services include renting DVDs (about READ MORE >

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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