- Published: August 2014
- Region: Global
Consumer Product Rental in the US
- Published: July 2014
- Region: United States
- 10 pages
- First Research
Brief Excerpt from Industry Overview Chapter:
Companies in this industry rent personal and household goods, primarily for short periods but also under longer-term arrangements. Major US companies include Aaron's, Netflix, and Rent-A-Center.
The US consumer product rental industry includes about 12,000 companies with combined annual revenue of about $23 billion.
Examples of products rented by companies in the industry include consumer electronics and appliances, DVDs, formal wear, home health equipment, and recreational goods.
Demand is driven by personal income and the timing and popularity of new movie releases. The profitability of individual companies depends on the right merchandise mix and inventory financing costs. Large companies have advantages in economies of scale in purchasing, distribution, and advertising. Small companies compete effectively by providing superior customer service and catering to local demographics. The US industry is concentrated: the largest 50 companies account for about 70 percent of industry revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major services include renting DVDs (about 35 percent of revenue); home health equipment (20 percent); and consumer electronics and appliances (10 percent). Other products rented include furniture, formal wear and costumes, party supplies, and recreational equipment.
Physical DVD rentals continue to be popular despite the increased use of digital and streaming content. Video stores, which used to dominate the segment, account for about 20 percent of DVD rental revenue; other methods of distribution, including mail and kiosks, account for about 80 percent. Movie studios generally release a movie as a video during an exclusive distribution... SHOW LESS READ MORE >
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Call Preparation Questions
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