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Paint & Wallpaper Stores
First Research, April 2012, Pages: 10
First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the heavy lifting' by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.'
Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US paint and wallpaper store industry includes about 3,000 companies that operate about 8,000 stores with combined annual revenue of about $10 billion. Major companies include the retail divisions of paint manufacturers Sherwin-Williams, Benjamin Moore, and Kelly-Moore. The industry is concentrated: the top 50 companies account for more than 75 percent of industry revenue.
COMPETITIVE LANDSCAPE
Home maintenance, home sales, and construction and remodeling trends drive demand. The profitability of individual companies depends on effective merchandising and marketing and the ability to establish relationships with contractors. Large companies have advantages in purchasing, distribution, finance, and marketing. Small companies can compete effectively by offering specialty products, providing superior customer service, or serving a local market.
Competition includes home centers, hardware stores, mass merchandisers, and direct sellers.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products sold include paints, coatings, wallpaper, and painting equipment. Paint includes interior and exterior paints. Coatings include stains, varnishes, and shellacs. Painting equipment includes brushes, rollers, sprayers, and tools. Companies typically sell paint and wallpaper supplies, such as primers, adhesives, and caulks.
Most retailers sell architectural paint or paint used on or in buildings, including residential housing and commercial buildings. Paint finishes include flat, satin, semi-gloss, or high-gloss. Most paints are water-based or latex. Oil-based or solvent-based paints contain organic solvents, such as mineral spirits, toluene, xylene, or other petroleum distillates. Oil paints contain volatile organic compounds (VOCs) that evaporate into the atmosphere during drying.
Wallpapers have different substrates or materials...
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