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Online Advertising - Global Market 2009-2012
IDATE, April 2009, Pages: 127
This report provides a thorough analysis of the online advertising market that is currently changing shape – exploring the techniques being used and
the main approaches being taken to advertising on the Web, along with an examination of the positioning of the top players, the central issues
facing the sector and market forecasts up to 2012 by country and by ad format.
Key questions
- What is the size of the online advertising market, worldwide and nationally?
- At what rate will the market progress between 2009 and 2012 at a time of global crisis in the advertising sector?
- What weight does search marketing really have?
- What market share will display ads have as rich media and video advertising develop?
- What are the most widely anticipated technologies and developments: behavioural targeting, video advertising, audience measurement?
- How is the sector's new value chain being organised between advertisers, agencies, online ad services, keyword sales and Websites?
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