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20/20 Money: See the Markets Clearly and Invest Better Than the Pros

John Wiley and Sons Ltd, June 2009, Pages: 279


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2O/2O Money: See the Markets Clearly and Invest Better Than the Pros
To truly outperform today's markets, you need to see the investment landscape clearly. 20/20 Money—the latest title from Fisher Investments Press—can help you achieve this goal.

Designed to make you think differently about your investing choices, this reliable resource addresses new ideas and challenges widely held conventions. With 20/20 Money as your guide, you'll quickly learn how gaining a firm understanding of various concepts—from stock market and systems theory to neuroscience and psychology—can put you in a better position to excel in today's turbulent investment arena. Along the way, you'll also discover some of the most successful strategies for thinking and learning, and how they can improve your overall investment endeavors.

To better protect your portfolio and increase opportunities for superior long-term returns, you have to have the discipline to make tough choices—choices that may not always be in line with others. But with the approach outlined throughout these pages, you can gain the vision to make the most informed investment decisions possible and help improve your long-term results.

There are books that tell you how to handle a down market. There are books that tell you how to invest as if the stock market operates in a straight lineup. Unfortunately, these books operate in a vacuum. In reality, markets fluctuate. To truly outperform the market, an investor cannot simply ride the wavesthey must learn to see the world differently than the herd. They must learn to filter the daily fog and noise and see markets with clarity. The winning investor must look in unconventional places for investing insightfrom timeless (but often shunned) investing wisdom to cutting edge scientific discoveries. Thats what 20/20 Money is all about. While many believe markets are completely random, by taking a closer look it is possible to see differently than the crowd and identify the important features of difficult markets. In 20/20 Money, readers will learn how a unique mixture of neuroscience, psychology, physical sciences, stock market theory, and history can allow investors to see clearly in todays market. With this information in hand, investors will discover what it takes to think differently than the herd and profit in volatile markets. Understanding how to navigate through panics and maniasand everything in betweenis one of the most important skills any investor can learn. With the right approach, it is possible to achieve this difficult goal, and with 20/20 Money as their guide, readers will gain the sharp focus needed to protect their portfolios and produce superior long-term returns in even the most difficult market conditions.

About Fisher Investments Press

Fisher Investments Press brings the research, analysis, and market intelligence of Fisher Investments' research team, headed by CEO and New York Times bestselling author Ken Fisher, to all investors. The Press covers a range of investing and market-related topics for a wide audience—from novices to enthusiasts to professionals


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