|
|
 |
|
Viewing report
|
|
|
|
A Fine Line: How Design Strategies Are Shaping the Future of Business
John Wiley and Sons Ltd, July 2009, Pages: 208
The business world is going through a period of profound and massive change that goes far deeper than any financial slump. The economics of efficiency that has defined the landscape for at least the past hundred years is now giving way to an economics of creativity. Mass production is bowing to customization and niche markets. On top of that the once-maligned notion of sustainability has not only entrenched itself into the business world but its clear that companies who havent planned for a bright green future are scrambling to transform themselves or risk getting left behind.
A Fine Line is a story about business transformation and a guide through this new business landscape. Written for business executives, managers, and consultants by Hartmut Essligner, the founder of one of the worlds foremost strategic-creative consulting firms, frog design, inc., this book reveals the secrets behind Esslinger and frogs own transformation from industrial design wunderkind to a strategic-creative consulting firm that has helped companies as varied as Apple and Disney change the way they do business.
The success frog and its clients have discovered involves a creative processes steeped in design. And while businesses and designers have a long history of success working together, there is a unique difference between frog and most other design firms. Instead of working to inject a temporary innovation booster at companies, frog works to make design an integral and permanent part of a companys strategy. Design by frogs definition and practice is an end-to-end meta-process that cultivates innovation, designs the business system and organization to support the innovation, plans for success in a measurable way, and leads the client through execution. Only then will profound, sustainable, and lasting business transformation and success occur. The stories, ideas, and strategies in these pages will prove that the cultural, humanistic, and economic power of creative strategy is the best preparation for the many evolving business challenges of the new century.
Praise for the report:
'A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective.' —Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com
'At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story.' —Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics
'Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business—and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times! A Fine Line is a must-read for designers and business people alike.' —Satjiv Chahil, senior vice president, Hewlett-Packard
'A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is a handbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas.' —Professor Dr Peter Zec, president, ICSID and founder, red dot awards
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Universal Design: The HUMBLES Method for User-Centred Business
Chinnovation: How Chinese Innovators are Changing the World
I Wish I Worked There!: A Look Inside the Most Creative Spaces in Business
An Unprogrammed Life: Adventures of an Incurable Entrepreneur
I Wish I'd Known That Earlier in My Career: The Power of Positive Workplace Politics
A Passion for Giving: Tools and Inspiration for Creating a Charitable Foundation
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, 2nd Edition
The Innovative Team: Unleashing Creative Potential for Breakthrough Results
Leadership Rules: How to Become the Leader You Want to Be
The Trainer's Handbook of Leadership Development: Tools, Techniques, and Activities
|
|
|
|
