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European Heat Pumps Markets
Frost & Sullivan, April 2009, Pages: 106
Emphasis on Energy Savings and Government Support to Promote European Heat Pumps Market
Greater importance on energy savings in the heating sector and new legislation mandating increased energy efficiency in buildings will result in high growth in the European heat pumps market. The main market challenges in the future include enhancing performance and raising consumer awareness. “The European heat pumps market has sustained due to the introduction of both new Europe-wide as well as national legislation, which provide added incentives to consumers to adopt heat pumps,” says the analyst of this research. “Therefore, the market is set to continue on its trajectory of steady growth.”
Several European Union (EU)-wide as well as local legislatives drive this market. The Energy Performance of Buildings Directive has had a significant impact across Europe, resulting in local legislation in countries such as France and Germany supporting the use of heat pumps through subsidies and similar incentives. The market received a boost in December 2008 with the passing of the ‘20-20-20’ climate change package by the European parliament. The short-term implication of this will be an increased number of incentives for the use of heat pumps in the EU nations over the next three years. In the long term, the directive is likely to lay the foundation for self-sustained growth in several new markets.
Greater Consumer Awareness Needed
Being a new market, the heat pumps market has suffered from limited consumer awareness. Except for a few established markets such as Germany and the Scandinavian region, there still is a major lack of awareness among consumers about the benefits of heat pumps. “End users, developers, designers, and builders are apprehensive about switching from traditional technologies such as gas heating and oil central heating to the newer technology of heat pumps,” explains the analyst. “They believe that the technology is unproven and are unsure of its advantages.”
In regions lacking clarity on incentives for the adoption of heat pumps, the change in attitude among customers towards this technology will be gradual. To ensure a higher degree of adoption, consumers need to be convinced about the benefits and advantages of the technology. “Manufacturers and concerned entities have tried to increase awareness through localised advertising campaigns with moderate success,” concludes the analyst. “Instead, manufacturers should work in tandem with governments and local authorities in awareness campaigns and workshops for local installers, engineers and home-owners, to ensure success.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
-Commercial
-Residential
-Public
-Industrial
Technologies
The following technologies are covered in this research:
-Air source
-Water source
-Ground source
This Frost & Sullivan research service titled European Heat Pumps Markets analyses the major market forces, growth trends, application areas and growth potential of the European heat pumps market from 2005 to 2015. It provides competitive market analysis and geographic market trends and analysis for the three major types of heat pumps by source: air source, water source and ground source. It also gives an analysis of the European heat pump market by end-user application. In addition, it studies the main competitive strategies and the success factors for heat pump manufacturers. In this research, Frost and Sullivan's expert analysts thoroughly examine the commercial, residential, public, off-grid and industrial heat pump applications. The technologies covered are crystalline and thin film silicon technologies.
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