This presentation, which takes a global perspective but focuses on the US, provides a dietary supplement market overview and then explores consumer attitudes toward dietary supplements. It then profiles the product and market trends including product innovations
Scope
- A conference presentation given by The New Consumer Insight (NCI) and Product Launch Analytics (PLA) analysts in April 2009
- This presentation combines consumer trend analysis with market observations
Highlights of this title
Consumers in the US have a more favorable view toward supplements than Europeans or Asians
Age is no longer as big a factor for sleep aids as it once was. Prescription sleep aid use among 18-24-year olds has tripled over the last 10 years in the USA
Key reasons to purchase this title
- Understand how consumer attitudes are likely to affect future purchase decisions
- Access unique survey insight to understand why, and to what extent, consumers are drawn to differing types of dietary supplements
