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Japanese Healthy Beer/Brews Case Study: Aiming To Capitalize On the Health Trend without Compromising On Taste
Datamonitor, June 2009, Pages: 15
This report on Japanese healthy beer/brew forms part of The case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at the rise of healthy beer/brew in the Japanese market, and how their success could be applied to other sectors.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
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