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Stoats Porridge Bars Case Study: Fusing Traditional Cooking, Healthy Eating Trends and Guerrilla Marketing To Establish a Brand

Datamonitor, June 2009, Pages: 11


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This report on Stoats Porridge Bars forms part of The case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how an entrepreneurial start up is fusing traditional cooking, healthy eating trends and guerrilla marketing to establish a brand.

Key reasons to purchase this title

- Gain insight into the methods used by important industry players to give them a competitive edge

- Identify specific areas for operational improvements

- Capitalize on the knowledge of experienced companies when entering a new niche or market




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