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Oral hygiene in Greece to 2012

Datamonitor, May 2009, Pages: 158

This databook is a detailed information resource covering all the key data points on Oral hygiene in Greece. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

- Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care

- Provides market value, volume, expenditure and consumption data by market, category and segment

- Includes company and brand share data by categories

Highlights of this title

The market for Oral hygiene in Greece increased between 2002-2007, growing at an average annual rate of 4.3%.

The leading company in the market in 2007 was Colgate-Palmolive Company. The second-largest player was Unilever with Procter & Gamble Company, The in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Oral hygiene markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 EXECUTIVE SUMMARY
Summary Market Level - Oral hygiene
Summary category level - Dental floss
Summary category level - Denture care
Summary category level - Mouthwash
Summary category level - Toothbrushes
Summary category level - Toothpaste
Chapter 2 INTRODUCTION
What is this report about?
How to use this report
Market Definition
Chapter 3 MARKET OVERVIEW
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 4 LEADING COMPANY PROFILES
Colgate-Palmolive Company
Unilever
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 6 CATEGORY ANALYSIS - DENTURE CARE
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 7 CATEGORY ANALYSIS - MOUTHWASH
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE
Value Analysis, 2002-2007
Value Analysis, 2007-2012
Value Analysis, US$ 2002-2007
Value Analysis, US$ 2007-2012
Volume Analysis, 2002-2007
Volume Analysis, 2007-2012
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita
Chapter 10 COUNTRY COMPARISON
Value
Volume
Market Share
Chapter 11 NEW PRODUCT DEVELOPMENT
Product launches over time
Recent product launches
Chapter 12 GREECE SOCIOECONOMIC PROFILE
Country Overview
Key Facts
Political Overview
Greece Economic Overview
Chapter 13 GREECE MACROECONOMIC PROFILE
Macroeconomic Indicators
Chapter 14 RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Primary research
Data finalization
Ongoing research
Chapter 15 APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Greece oral hygiene value and value forecast, 2002-2012 (€ m, nominal prices)
Figure 2: Greece oral hygiene category growth comparison, by value, 2002-2012
Figure 3: Greece oral hygiene volume and volume forecast, 2002-2012 (Units m)
Figure 4: Greece oral hygiene category growth comparison, by volume, 2002-2012
Figure 5: Greece oral hygiene company share, by value, 2006-2007 (%)
Figure 6: Greece oral hygiene distribution channels, by value, 2006-2007 (%)
Figure 7: Greece dental floss value and value forecast, 2002-2012 (€ m, nominal prices)
Figure 8: Greece dental floss category growth comparison, by value, 2002-2012
Figure 9: Greece dental floss volume and volume forecast, 2002-2012 (Units m)
Figure 10: Greece dental floss category growth comparison, by volume, 2002-2012
Figure 11: Greece dental floss company share, by value, 2006-2007 (%)
Figure 12: Greece dental floss distribution channels, by value, 2006-2007 (%)
Figure 13: Greece denture care value and value forecast, 2002-2012 (€ m, nominal prices)
Figure 14: Greece denture care category growth comparison, by value, 2002-2012
Figure 15: Greece denture care volume and volume forecast, 2002-2012 (Units m)
Figure 16: Greece denture care category growth comparison, by volume, 2002-2012
Figure 17: Greece denture care company share, by value, 2006-2007 (%)
Figure 18: Greece denture care distribution channels, by value, 2006-2007 (%)
Figure 19: Greece mouthwash value and value forecast, 2002-2012 (€ m, nominal prices)
Figure 20: Greece mouthwash category growth comparison, by value, 2002-2012
Figure 21: Greece mouthwash volume and volume forecast, 2002-2012 (Units m)
Figure 22: Greece mouthwash category growth comparison, by volume, 2002-2012
Figure 23: Greece mouthwash company share, by value, 2006-2007 (%)
Figure 24: Greece mouthwash distribution channels, by value, 2006-2007 (%)
Figure 25: Greece toothbrushes value and value forecast, 2002-2012 (€ m, nominal prices)
Figure 26: Greece toothbrushes category growth comparison, by value, 2002-2012
Figure 27: Greece toothbrushes volume and volume forecast, 2002-2012 (Units m)
Figure 28: Greece toothbrushes category growth comparison, by volume, 2002-2012
Figure 29: Greece toothbrushes company share, by value, 2006-2007 (%)
Figure 30: Greece toothbrushes distribution channels, by value, 2006-2007 (%)
Figure 31: Greece toothpaste value and value forecast, 2002-2012 (€ m, nominal prices)
Figure 32: Greece toothpaste category growth comparison, by value, 2002-2012
Figure 33: Greece toothpaste volume and volume forecast, 2002-2012 (Units m)
Figure 34: Greece toothpaste category growth comparison, by volume, 2002-2012
Figure 35: Greece toothpaste company share, by value, 2006-2007 (%)
Figure 36: Greece toothpaste distribution channels, by value, 2006-2007 (%)
Figure 37: Global oral hygiene market split (value terms, 2007) - Top 5 countries
Figure 38: Global oral hygiene market value, 2002-2007 (Top 5 countries)
Figure 39: Global oral hygiene market split (volume terms, 2007) - Top 5 countries
Figure 40: Global oral hygiene market volume, 2002-2007 (Top 5 countries)
Figure 41: Map of Greece
Figure 42: Annual data review process

LIST OF TABLES
Table 1: Oral hygiene category definitions
Table 2: Oral hygiene distribution channels
Table 3: Greece oral hygiene value, 2002-2007 (€ m, nominal prices)
Table 4: Greece oral hygiene value forecast, 2007-2012 (€ m, nominal prices)
Table 5: Greece oral hygiene value, 2002-2007 (US$ m nominal prices)
Table 6: Greece oral hygiene value forecast, 2007-2012 (US$ m nominal prices)
Table 7: Greece oral hygiene volume, 2002-2007 (Units m)
Table 8: Greece oral hygiene volume forecast, 2007-2012 (Units m)
Table 9: Greece oral hygiene brand share, by value, 2006-2007 (%)
Table 10: Greece oral hygiene value, by brand 2006-2007 (€ m nominal prices)
Table 11: Greece oral hygiene company share by value, 2006-2007 (%)
Table 12: Greece oral hygiene value, by company, 2006-2007 (€ m nominal prices)
Table 13: Greece oral hygiene distribution channels, by value, 2006-2007 (%)
Table 14: Greece oral hygiene value, by distribution channel, 2006-2007 (€ m nominal prices)
Table 15: Greece oral hygiene expenditure per capita, 2002-2007 (€, nominal prices)
Table 16: Greece oral hygiene forecast expenditure per capita, 2007-2012 (€, nominal prices)
Table 17: Greece oral hygiene expenditure per capita, 2002-2007 (US$ nominal prices)
Table 18: Greece oral hygiene forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 19: Greece oral hygiene consumption per capita, 2002-2007 (Units)
Table 20: Greece oral hygiene forecast consumption per capita, 2007-2012 (Units)
Table 21: Colgate-Palmolive Company Key Facts
Table 22: Unilever Key Facts
Table 23: Greece dental floss value, 2002-2007 (€ m, nominal prices)
Table 24: Greece dental floss value forecast, 2007-2012 (€ m, nominal prices)
Table 25: Greece dental floss value, 2002-2007 (US$ m nominal prices)
Table 26: Greece dental floss value forecast, 2007-2012 (US$ m nominal prices)
Table 27: Greece dental floss volume, 2002-2007 (Units m)
Table 28: Greece dental floss volume forecast, 2007-2012 (Units m)
Table 29: Greece dental floss brand share, by value, 2006-2007 (%)
Table 30: Greece dental floss value, by brand 2006-2007 (€ m nominal prices)
Table 31: Greece dental floss company share by value, 2006-2007 (%)
Table 32: Greece dental floss value, by company, 2006-2007 (€ m nominal prices)
Table 33: Greece dental floss distribution channels, by value, 2006-2007 (%)
Table 34: Greece dental floss value, by distribution channel, 2006-2007 (€ m nominal prices)
Table 35: Greece dental floss expenditure per capita, 2002-2007 (€, nominal prices)
Table 36: Greece dental floss forecast expenditure per capita, 2007-2012 (€, nominal prices)
Table 37: Greece dental floss expenditure per capita, 2002-2007 (US$ nominal prices)
Table 38: Greece dental floss forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 39: Greece dental floss consumption per capita, 2002-2007 (Units)
Table 40: Greece dental floss forecast consumption per capita, 2007-2012 (Units)
Table 41: Greece denture care value, 2002-2007 (€ m, nominal prices)
Table 42: Greece denture care value forecast, 2007-2012 (€ m, nominal prices)
Table 43: Greece denture care value, 2002-2007 (US$ m nominal prices)
Table 44: Greece denture care value forecast, 2007-2012 (US$ m nominal prices)
Table 45: Greece denture care volume, 2002-2007 (Units m)
Table 46: Greece denture care volume forecast, 2007-2012 (Units m)
Table 47: Greece denture care brand share, by value, 2006-2007 (%)
Table 48: Greece denture care value, by brand 2006-2007 (€ m nominal prices)
Table 49: Greece denture care company share by value, 2006-2007 (%)
Table 50: Greece denture care value, by company, 2006-2007 (€ m nominal prices)
Table 51: Greece denture care distribution channels, by value, 2006-2007 (%)
Table 52: Greece denture care value, by distribution channel, 2006-2007 (€ m nominal prices)
Table 53: Greece denture care expenditure per capita, 2002-2007 (€, nominal prices)
Table 54: Greece denture care forecast expenditure per capita, 2007-2012 (€, nominal prices)
Table 55: Greece denture care expenditure per capita, 2002-2007 (US$ nominal prices)
Table 56: Greece denture care forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 57: Greece denture care consumption per capita, 2002-2007 (Units)
Table 58: Greece denture care forecast consumption per capita, 2007-2012 (Units)
Table 59: Greece mouthwash value, 2002-2007 (€ m, nominal prices)
Table 60: Greece mouthwash value forecast, 2007-2012 (€ m, nominal prices)
Table 61: Greece mouthwash value, 2002-2007 (US$ m nominal prices)
Table 62: Greece mouthwash value forecast, 2007-2012 (US$ m nominal prices)
Table 63: Greece mouthwash volume, 2002-2007 (Units m)
Table 64: Greece mouthwash volume forecast, 2007-2012 (Units m)
Table 65: Greece mouthwash brand share, by value, 2006-2007 (%)
Table 66: Greece mouthwash value, by brand 2006-2007 (€ m nominal prices)
Table 67: Greece mouthwash company share by value, 2006-2007 (%)
Table 68: Greece mouthwash value, by company, 2006-2007 (€ m nominal prices)
Table 69: Greece mouthwash distribution channels, by value, 2006-2007 (%)
Table 70: Greece mouthwash value, by distribution channel, 2006-2007 (€ m nominal prices)
Table 71: Greece mouthwash expenditure per capita, 2002-2007 (€, nominal prices)
Table 72: Greece mouthwash forecast expenditure per capita, 2007-2012 (€, nominal prices)
Table 73: Greece mouthwash expenditure per capita, 2002-2007 (US$ nominal prices)
Table 74: Greece mouthwash forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 75: Greece mouthwash consumption per capita, 2002-2007 (Units)
Table 76: Greece mouthwash forecast consumption per capita, 2007-2012 (Units)
Table 77: Greece toothbrushes value, 2002-2007 (€ m, nominal prices)
Table 78: Greece toothbrushes value forecast, 2007-2012 (€ m, nominal prices)
Table 79: Greece toothbrushes value, 2002-2007 (US$ m nominal prices)
Table 80: Greece toothbrushes value forecast, 2007-2012 (US$ m nominal prices)
Table 81: Greece toothbrushes volume, 2002-2007 (Units m)
Table 82: Greece toothbrushes volume forecast, 2007-2012 (Units m)
Table 83: Greece toothbrushes brand share, by value, 2006-2007 (%)
Table 84: Greece toothbrushes value, by brand 2006-2007 (€ m nominal prices)
Table 85: Greece toothbrushes company share by value, 2006-2007 (%)
Table 86: Greece toothbrushes value, by company, 2006-2007 (€ m nominal prices)
Table 87: Greece toothbrushes distribution channels, by value, 2006-2007 (%)
Table 88: Greece toothbrushes value, by distribution channel, 2006-2007 (€ m nominal prices)
Table 89: Greece toothbrushes expenditure per capita, 2002-2007 (€, nominal prices)
Table 90: Greece toothbrushes forecast expenditure per capita, 2007-2012 (€, nominal prices)
Table 91: Greece toothbrushes expenditure per capita, 2002-2007 (US$ nominal prices)
Table 92: Greece toothbrushes forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 93: Greece toothbrushes consumption per capita, 2002-2007 (Units)
Table 94: Greece toothbrushes forecast consumption per capita, 2007-2012 (Units)
Table 95: Greece toothpaste value, 2002-2007 (€ m, nominal prices)
Table 96: Greece toothpaste value forecast, 2007-2012 (€ m, nominal prices)
Table 97: Greece toothpaste value, 2002-2007 (US$ m nominal prices)
Table 98: Greece toothpaste value forecast, 2007-2012 (US$ m nominal prices)
Table 99: Greece toothpaste volume, 2002-2007 (Units m)
Table 100: Greece toothpaste volume forecast, 2007-2012 (Units m)
Table 101: Greece toothpaste brand share, by value, 2006-2007 (%)
Table 102: Greece toothpaste value, by brand 2006-2007 (€ m nominal prices)
Table 103: Greece toothpaste company share by value, 2006-2007 (%)
Table 104: Greece toothpaste value, by company, 2006-2007 (€ m nominal prices)
Table 105: Greece toothpaste distribution channels, by value, 2006-2007 (%)
Table 106: Greece toothpaste value, by distribution channel, 2006-2007 (€ m nominal prices)
Table 107: Greece toothpaste expenditure per capita, 2002-2007 (€, nominal prices)
Table 108: Greece toothpaste forecast expenditure per capita, 2007-2012 (€, nominal prices)
Table 109: Greece toothpaste expenditure per capita, 2002-2007 (US$ nominal prices)
Table 110: Greece toothpaste forecast expenditure per capita, 2007-2012 (US$ nominal prices)
Table 111: Greece toothpaste consumption per capita, 2002-2007 (Units)
Table 112: Greece toothpaste forecast consumption per capita, 2007-2012 (Units)
Table 113: Global oral hygiene market value, 2007
Table 114: Global oral hygiene market split (value terms (US$ m), 2007) - Top 5 countries
Table 115: Global oral hygiene market volume, 2007
Table 116: Global oral hygiene market split (volume terms, 2007) - Top 5 countries
Table 117: Leading players - Top 5 countries
Table 118: Greece oral hygiene new product launches reports, by company 2007
Table 119: Greece oral hygiene new product launches SKUs, by company 2007
Table 120: Greece oral hygiene new product launches (reports), by flavor and fragrances 2007
Table 121: Greece oral hygiene new product launches (reports), by Ingredients (Top 10 Ingredients), 2007
Table 122: Greece oral hygiene new product launches (reports), by Package tags or Claims 2007
Table 123: Greece oral hygiene new product launches (reports) - Recent 5 launches (2007)
Table 124: Greece Key Facts
Table 125: Greece population, by age group, 2002-2007 (millions)
Table 126: Greece population forecast, by age group, 2007-2012 (millions)
Table 127: Greece population, by gender, 2002-2007 (millions)
Table 128: Greece population forecast, by gender, 2007-2012 (millions)
Table 129: Greece nominal GDP, 2002-2007 (€ bn, 2000 prices)
Table 130: Greece nominal GDP forecast, 2007-2012 (€ bn, 2000 prices)
Table 131: Greece real GDP, 2002-2007 (€ bn, nominal prices)
Table 132: Greece real GDP forecast, 2007-2012 (€ bn, nominal prices)
Table 133: Greece real GDP, 2002-2007 (US$ bn, 2000 prices)
Table 134: Greece real GDP forecast, 2007-2012 (US$ bn, 2000 prices)
Table 135: Greece consumer price index, 2002-2007 (2003=100)
Table 136: Greece consumer price index, 2007-2012 (2003=100)

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