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Oral hygiene in the UK to 2012

Datamonitor, May 2009, Pages: 169


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This databook is a detailed information resource covering all the key data points on Oral hygiene in the UK. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

- Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care

- Provides market value, volume, expenditure and consumption data by market, category and segment

- Includes company and brand share data by categories

Highlights of this title

The market for Oral hygiene in the UK increased between 2002-2007, growing at an average annual rate of 3.2%.

The leading company in the market in 2007 was GlaxoSmithKline Plc. The second-largest player was Colgate-Palmolive Company with Johnson & Johnson in third place.

Key reasons to purchase this title

- Discover the major quantitative trends affecting the Oral hygiene markets

- Understand consumers consumption and expenditure patterns

- Understand the future direction of the market with reliable historical data and full five year forecasting




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