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Global Champagne Market Report: 2009 Edition
Koncept Analytics, June 2009, Pages: 31
The overall slowdown in champagne demand has been driven by the global economic slowdown and declining consumer confidence. Consumers are looking for cheaper sparkling wines from Spain, Italy, and California. Exports to the US and the UK, the two largest markets for champagne outside of France have been hit hard. The major winemaking regions in France are reducing prices due to declining exports.
However, rising consumption of champagne in emerging markets has in some way compensated the decline in demand in traditional markets. Exports to Russia, China and India have increased substantially. Even though the champagne market in these emerging economies has a relatively very low base but these emerging markets are expected to become the key driver of global market growth.
There is a very intense competitive scenario in the French champagne market. There is also increasing competition from cheaper sparkling wine producers. There are around hundred champagne houses, accounting for about ninety per cent of total exports.
By combining SPSS Inc.’s data integration and analysis capabilities with other relevant findings, the report predicts the future growth of the industry. The report employs various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
The report analyzes the global champagne market, with focus on France, US and the UK. Apart from providing a competitive landscape of the market, the report also profiles the major champagne houses, with a discussion of their key business strategies. It also analyzes the major developments that have taken place in the champagne market.
Also available
Global Champagne Market Report: 2011 Edition
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