Broadband Case Study: BT's VAS Strategy

Ovum, May 2009, Pages: 9

Although aggressive competitors have entered the market with cheaper deals and grown their market share at the expense of other service providers, BT has managed to maintain its own market share at just under 30%.

Executive summary
In a nutshell
Ovum view
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
Service overview
Services offered
BT Home IT Support
Increasing the value
BT Digital Vault
The importance of VASs
And finally, the mobile customer

List of Tables
Table 1: A price comparison of BT’s cheapest broadband option
Table 2: Free value-added services/options available on BT’s broadband service

List of Figures
Figure 1: Demand for consumer IT support services

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