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Wide-Format Printing: The Competitive Landscape

WhatTheyThink, Nov 2008, Pages: 54


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The purpose of this report is to provide a basic buying guide to wide-format printing for commercial printers, designers publishers, or anyone else in the market for wide-format graphics. As a result, the report will begin with a general overview of wide-format printing, some of the issues involved, some caveats, and some general buying advice.

But the bulk of this report comprises tables of printer specifications, organized by major vendor. In order to keep this from becoming a retinanumbing series of data points and specs, we have tried to focus on just the basics. We have also tried to include pricing information, but bear in mind that vendors are loath to give out pricing, as there can be a wide range of costs for the same hardware, depending on RIP configuration, software packages, and other add-ons. Also please note that we do not offer reviews of the devices in question; while we would love to be able to objectively test each one (and may some day), for the moment, the logistics are quite impractical. We will endeavor to provide links to online comments and reviews of selected equipment.

New models are being introduced all the time and other models are being discontinued. New players are emerging, and other players are merging. We have tried to make this report as current as we can (as of November 2008), and there is an advantage to publishing these reports electronically, as it makes it possible to update the content on the fly


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