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Print and Creative Forecast 2010 Product Image

Print and Creative Forecast 2010

  • Published: November 2009
  • Region: Global
  • 127 Pages
  • WhatTheyThink

Print and Creative Forecast 2010 is a look back at the year that was (rough as it may have been), and, more importantly, a look ahead at the trends and forces that will impact both print providers and print/media buyers in the next 12 months and beyond.

Print and Creative Forecast 2010 provides a snapshot of the printing industry, providing such data as:

-- number of commercial printing establishments
-- value of printing shipments (historical, current, and five-year projection)
-- capital expenditures
-- printing industry profits

The report also includes snapshots and demographics of graphic design firms, ad agencies, and publishing companies.

Print and Creative Forecast 2010 also provides a comprehensive, qualitative look at current media and information trends and how prevailing and emerging technologies and platforms will impact the demand for print in both the short term and the long term.

EXECUTIVE SUMMARY
- For More Information
- The State of the Printing Industry
- Demographics
- Printing Shipments
- Printing Profits
- Business Conditions
- Capital Expenditures Revisited
- Shipments Forecasts
- The State of the Creative Industries
- Demographics
- Design Firms
- Ad Agencies
- Periodical Publishers
- Book Publishers
- Newspaper Publishers
- Non-Employer Statistics
- Creative Business Conditions
- AIGA Design Leaders Confidence Index
- Magazine Ad Pages
- Newspaper Ad Revenue
- Books
- Top Trends for 2010
- What’s Hot and What’s Not
- Hot Items
- Warm Items
- Cold Items
- [Dis]honorable Mention

INTRODUCTION
- About the Present Report
- How This Report Is Organized
- For More Information

1. THE STATE OF THE PRINTING INDUSTRY
- Demographics
- Establishments
- Employees
- Payroll
- Capital Expenditures
- Printing Shipments
- Printing Profits
- Business Conditions
- Current Business Conditions
- Expected Business Conditions
- Business Conditions Index
- Capital Expenditures Revisited
- Shipments Forecasts
- Onward

2. THE STATE OF THE CREATIVE INDUSTRIES
- Demographics
- Design Firms
- Number of Establishments
- Employees
- Payroll
- Capital Expenditures
- Ad Agencies
- Establishments
- Employees
- Payroll
- Capital Expenditures
- Periodical Publishers
- Establishments
- Employees
- Payroll
- Book Publishers
- Establishments
- Employees
- Payroll
- Newspaper Publishers
- Establishments
- Employees
- Payroll
- Capital Expenditures for All Publishers
- Non-Employer Statistics
- Design Firms
- Agencies
- Publishers
- Creative Business Conditions
- AIGA Design Leaders Confidence Index
- Magazine Ad Pages
- Newspaper Ad Revenue
- Books
- Onward

3. TOP TRENDS FOR 2010
- What’s Hot and What’s Not
- Hot Items
- Warm Items
- Cold Items
- [Dis]honorable Mention
- Hot, Warm, and Cold Items in Detail
- Hot Items
- Social Media
- Mobile
- Search
- Crowd-Sourcing
- Open-Source Everything
- Warm Items
- E-Books
- “Green” Printing
- Web-to-Print
- Inkjet Printing
- AR/QR
- Cold Items
- Offset vs. Digital
- “Workflow”
- [Dis]Honorable Mention
- The Economy

4. WHATTHEYTHINK’S 2010 GRAPHIC COMMUNICATIONS FORECAST AND RECOMMENDATIONS
- Printing Markets
- Creative Markets
- Publishing Markets
- The Last Word

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