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Print and Creative Forecast 2010
WhatTheyThink, Nov 2009, Pages: 127
Print and Creative Forecast 2010 is a look back at the year that was (rough as it may have been), and, more importantly, a look ahead at the trends and forces that will impact both print providers and print/media buyers in the next 12 months and beyond.
Print and Creative Forecast 2010 provides a snapshot of the printing industry, providing such data as:
-- number of commercial printing establishments
-- value of printing shipments (historical, current, and five-year projection)
-- capital expenditures
-- printing industry profits
The report also includes snapshots and demographics of graphic design firms, ad agencies, and publishing companies.
Print and Creative Forecast 2010 also provides a comprehensive, qualitative look at current media and information trends and how prevailing and emerging technologies and platforms will impact the demand for print in both the short term and the long term.
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