Lockheed Martin is the world’s largest defence contractor by revenues. The company is a leading aerospace manufacturer and producer of global security and advanced technology systems. Lockheed Martin was formed in 1995 by the merger of Lockheed with Martin Marietta and generated about US$ 42.73 billion as revenues in 2008. It is headquartered in Bethesda, Maryland and generates about 83% of its total revenues by selling advanced systems & technologies to the US Government.
SWOT Analysis is a framework used extensively for an assessment of the internal as well as external business environment as part of the strategic or corporate planning process. The framework generates a snapshot of the firm’s strengths & weaknesses as part of internal environment assessment and opportunities & threats as part of the external environment assessment that aids strategic decision making.
This SWOT analysis of the Lockheed Martin Corporation will be useful for
- Strategic decision making process at any level - Assessment & evaluation of the firm’s responsiveness to the external environment - Identifying areas where strategic changes & improvements are necessary - To assess the firm’s change readiness - Insights into the potential upcoming strategic changes at the firm & market level - Assessment of the firm’s strategies
The analysis will be essential for those having strategic interest in the company's operations.
