- Published: April 2010
Extend E-Mail Marketing Reach with Social Media
- Published: June 2009
- Region: Global
- 8 Pages
- Info-Tech Research Group
Organizations are increasingly leveraging social media for communications and marketing. Social networks in particular can be leveraged by IT and marketing leaders as a distribution channel to reach beyond traditional customer segments, improving campaign effectiveness.
This research note includes:
-A description of social media channels most commonly integrated with e-mail marketing.
-Key business considerations for initiating social media marketing by extending e-mail marketing.
-Recommendations for easily and inexpensively implementing e-mail marketing campaigns with social media technologies.
Integrating existing e-mail marketing systems with social media channels, such as blogs and public social networks, can generate personal referrals that yield higher click-through rates than traditional forward-to-a-friend e-mail campaigns.