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Indian Two Wheeler Industry
Credit Analysis & Research Limited, June 2009, Pages: 97
Indian Two-Wheeler Industry: Rural India to be the next growth frontier
India is seeing the penetration of two-wheelers increasing at a rapid pace driven by the rise in the household incomes, reducing trend in excise duties and hitherto easy availability of two-wheeler finance. Though the two wheeler industry is presently passing through a rough patch, we project the long term outlook to be healthy with increase in penetration levels.
This report on ‘The Indian Two-Wheeler Industry’ gives valuable insight of the industry encompassing its evolution in India, its characteristics, demand drivers, Government regulations and trends in duties, commentary on industry players and competition and the trends in domestic sales and exports. The trends are analysed in depth for various vehicle segments, namely motorcycles, scooters, mopeds and electric two-wheelers, further sub-classified based on the engine capacity. Various segments and sub-segments are appropriately associated with the relevant products and companies for enhancing the understanding of the competitive scenario in the industry. The cost analysis presented in the report will help the reader identify the critical cost items and their trends. The company section in the report provides detailed profiles of the top three players in the industry, including their financial and operational data and product range.
The report presents our forecasts of domestic as well as export sales for each of the next five years till FY 2014, separately for all the segments. We have developed a robust model for forecasting domestic sales. It takes into account the cost of owning a two-wheeler, age demographics and income distribution of the populace. It also attempts to quantitatively adjust for qualitative factors like current economic scenario and outlook, consumer confidence level and persuasive sales techniques of dealers and vehicle financers.
We have done a cross country analysis and penetration of two wheelers for the 20 big cities vis a vis the income levels in those cities, other urban areas and rural areas and quantified the opportunity in each of these markets. This analysis helps gauging the opportunity for two-wheeler manufacturers in different regions across India.
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