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Understanding Indian Consumer Mobile Market 2009
Informate Mobile Intelligence, April 2009, Pages: 73
The report focuses on the attitude, perception & behavior of mobile users in India. This will be useful for all those associated with telecom industry which would include handset manufacturers, service operators, VAS players, content creators, mobile infrastructure/ application developer and also media agencies and consultancies. The information presented is designed to help vendors in making informed decisions about the consumer expectations in telecom space considering the fact that the mobile players are vying to gain deeper insight into the perception & behavior of mobile subscribers
With India market increasingly getting more complex the need for competitive market intelligence is set to become more severe and this is what mobile market intelligence firm, Informate Mobile Intelligence aims to address in this report.
This report contains findings of the research which was conducted in the top 12 cities in India in the first quarter of 2009, amongst 982 adult mobile phone users.
Key Insights & Questions answered by this report:
- Purpose for which mobile phones are mostly used
- Time spent on different activities like music, camera ,games & mobile surfing
- Most preferred handset brand & service provider
- What made the respondent change his/her handset & service provider in past
- Which particular feature(s ) of handset will make the respondent repurchase & recommend the handset
- Which particular feature(s ) of service provider will make the respondent recommend the service provider
- Which additional features of handset & service provider would attract the respondents & make him/her consider changing handset & service provider in future
- Own Brand Loyalty & Brand switching matrix for various handsets & service providers
- Perception of different value added services like Internet, Mobile banking, MMS, Content services, Mobile ads, Mobile TV, GPS etc.
- Analysis of single versus multiple phone users in terms of profile, features used on handset, reasons for changing handset & service provider in past & future
- Which mobile ads are preferred in particular & as a consequence, which products/services the respondent will consider buying
- Whether respondent is aware of & comfortable using different mobile payment methods & which mobile payment methods would be preferred
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