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Viewing report
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World Broadcast and DTT Video Encoders Market
Frost & Sullivan, July 2010, Pages: 87
Encoding is defined as the process of turning analog video into digital formats. This research service is the first in the series of coverage of the 2010 world digital video encoders and transcoders market. This research service analyzes the trends in the world broadcast and DTT video encoders market. Impacted by the recession, the world broadcast and DTT video encoders market experienced negative growth in 2009. However resuscitated by global government stimulii, the economy shows signs of recovery. Prodded by digital mandates globally and an increasing adoption of high definition broadcast services, the market is visibly marked for growth from 2010 onwards.
This Frost & Sullivan research service titled World Broadcast and DTT Video Encoders Market provides an overview of the market and the factors that will affect its growth in future. The study analyzes the growth drivers, restraints, revenue forecasts, demand analysis, market share, market and technology trends, pricing trends, competitive structure and product analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following: contribution, distribution, backhaul, mastering, repurposing, archiving and redundancy.
Market Overview
World Broadcast and DTT Video Encoders Market Regains Momentum after Recession-induced Slump
The world broadcast and digital terrestrial television (DTT) video encoders market is poised for moderate growth, with the recession cooling off sooner than expected. Broadcasters are reassessing their capital expenditure (CAPEX) pipeline for digitization, high definition (HD), and of late, 3D equipment and workflows. This has buoyed prospects for the encoders market, which is set for high growth worldwide. The industry declined by over 20 percent, but started to reflect a rebound from late 2009 onwards. Owing partly to the economic recovery due to worldwide government stimuli and partly due to equipment upgrades and re-haul to complement coverage of the Vancouver Olympics and the FIFA World Cup, the broadcast equipment market including video encoders received a boost and is expected to display positive growth in 2010.
In the United States, the market is highly saturated in the wake of recent digitization efforts by most broadcasters. Other regional digital mandates are expected to drive the demand for video encoders; however there is a very high risk of delay in several regions, as a result of possible extensions of digital deadlines. Also increasing competition and price cuts are expected to curtail the over all growth of the market. On the other hand, the digital mandates in Asia, particularly China, and Western Europe are anticipated to fuel immediate demand. What will eventually drive the demand for the market are upgrades to advanced compression formats and HD. HD unit penetration is expected to start exceeding standard definition (SD) product deployments in 2011. This trend also pressurizes vendors to provide low-cost, yet bit-efficient and high quality products. Now stereoscopic 3D is considered to be the next-generation frontier to television entertainment. Though it is marked with several challenges, it is expected to drive investments in advanced compression and high end encoder products.
With ‘TV everywhere’ or content distribution over multiple media emerging as a bigger reality, broadcasters have to ramp up their digitization efforts to be in the arena and succeed. Secondly quality of video is becoming moot and there is growing Internet protocol (IP) penetration in the headend; these two trends can trigger the demand for higher bit efficient but optimum quality encoders. HD contribution products appear to be a key area of investment for the market. There are a growing number of products with advanced compression formats, such as AVC and JPEG2000 that attempt to provide the exact features broadcasters are looking for - loss-less quality, high bit-rate efficiency, compatibility, and cost-efficiency. 'Continued digital and HD demand will ensure that broadcasters around the world need and demand efficient video encoding products,' concludes the analyst. 'The recession has only reinstated the priority list of a broadcaster- high quality, cost-competitiveness, easy and faster software upgrades, as well as hassle-free products and services.'
Market Sectors:
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Broadcast
- Digital terrestrial television (DTT)
- Contribution
- Distribution
- Backhaul
Technologies
The following technologies are covered in this research:
- MPEG-2
- AVC/ H.264
- JPEG 2000
- AVS
- Standard definition (SD)
- High definition (HD)
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