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Wennström's Four Factors of Success
Woodhead Publishing Ltd, June 2009, Pages: 146
P Wennström, Healthy Marketing Team, UK and International Consultant
Based on 20 years’ experience of product success and failure in healthy marketing, Woodhead Publishing Ltd.'s Four factors of success are a practical ‘back of an envelope’ checklist that takes the guesswork out of food and health marketing. They enable the reader to quickly learn basic principles that can be applied straight away. The Four factors have been applied and refined in hundreds of food projects from medical foods and functional foods to natural and super foods as well as in dietary supplements, OTC and prescribed pharmaceuticals. They have been tried and successfully tested by marketers and business leaders in many parts of the world from Europe to South America. The book contains an overview of the Four factors and also case studies describing their application.
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