Set your ad budget with confidence. Get newly released 2009 marketing expenditures for every DMA in Borrell Associate's Interactive Marketing Expenditures Forecast report. This report includes complete spending data for both National and Local categories by:
- Ad Spend - Promotional Spend - Display Ads - E-mail - Search - Video - Promotion Marketing - Public Relations Marketing - Mobile Device Ad Spend
The versions available are as follows:
- The complete totals-only version, showing all 210 DMAs
- The complete detailed version. This includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, Promotions, and Public Relations
