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2008 Final Interactive Marketing Expenditures by DMA
Borrell Associates Inc., Feb 2009
For Borrell Asscociates Inc.'s 2008 Q4 update they have expanded the scope of these spending estimates to include Online Sales Promotions and Marketing Public Relations (MPR). They continue to forecast growth in both Sales Promotions and MPR as advertisers migrate toward marketing vehicles that maximize ROI. The version for their subscribers and clients includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, Promotions, and Public Relations.
The versions available are as follows:
- The complete totals-only version, showing all 210 DMAs
- The complete detailed version. This includes a more granular look at the different components of online ad spending in each market - Banners, Local Search, E-mail, Streaming Video/Audio, Promotions, and Public Relations
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