Broadband, Media and Advertising. The Future is Mobile
- ID: 1055690
- December 2008
- Region: Europe
- 50 Pages
- ITMedia Consulting
In the next few years Mobile Broadband will be a key driver for ICT as well as media investments.
Market players - content providers, broadcasters, media and Internet companies, broadband platforms and telephone operators - will be all involved in such a shift and shall be able to take advantage of the market developments.
IT Media Consulting estimates that by end of 2008 almost 24 million users in Europe will access the Internet via mobile phone, generating € 5 billion revenue.
The figure will turn into 51 million users in 2012, with a relevant € 13 billion revenue, thus representing 12% of mobile operators revenue.
- What will the weight of mobile entertainment services be compared to voice services?
- How will mobile phone usage change and which strategies can be shaped by the main players?
- What new opportunities for advertisers?
The answers are in the new Report, ""Broadband, Media and Advertising. The Future is Mobile"", 50 pages of figures, tables and charts explaining how convergence will boost Mobile Broadband.
Broadband goes mobile
Lessons from the UK
Mobile and fixed: substitution or complementarity
Smart phones, smarter users
The mobile broadband content market
Mobile video and Mobile TV
The way to mobile
Drivers and barriers to the mobile content market
Advertising: a mobile playground
The mobile broadband market in Europe
The mobile broadband content market in Europe
The market for advertising in mobile video content in Europe
Broadband content in Europe
LIST OF FIGURES:
Figure 1: ARPU for mobile services
Figure 2: Breakdown of mobile service revenues in WE
Figure 3: Mobile internet penetration 1Q2008
Figure 4: UK New mobile broadband connections per kind of contract
Figure 5: Mobile-only households in some European countries 1Q2008
Figure 6: Consumption of mobile content in WE, 1Q2008
Figure 7: Mobile music revenue breakdown in WE 2007
Figure 8 Breakdown of mobile access per kind of contract 1Q2008
Figure 9 Mobile content value chain
Figure 10 Mobile consumption in WE 2008-2012
Figure 9 Breakdown of market revenues from mobile services E2008
Figure 11 Breakdown of market revenues from mobile services 2012
Figure 12 Breakdown of market revenues from mobile entertainment and services 2008
Figure 13 Revenues from mobile entertainment 2008-2012
Figure 13: IPTV, Online content and mobile content
LIST OF TABLES:
Table 1: HSPA connections in WE 1Q2008 – Top 10 players
Table 2: Examples of mobile broadband offers from MNO in the UK
Table 3: Case studies of innovative mobile services
Table 4 3G diffusion in WE E2008
Table 5 Mobile users in WE 2008-2012
Table 6 From shared to personal
Table 7 Revenues from mobile content 2008-2012
Table 8 Broadband households penetration in WE 1Q2008
Table 9 Broadband video content market in WE