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Broadband, Media and Advertising. The Future is Mobile

  • ID: 1055690
  • Report
  • December 2008
  • Region: Europe
  • 50 Pages
  • ITMedia Consulting
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In the next few years Mobile Broadband will be a key driver for ICT as well as media investments.

Market players - content providers, broadcasters, media and Internet companies, broadband platforms and telephone operators - will be all involved in such a shift and shall be able to take advantage of the market developments.

IT Media Consulting estimates that by end of 2008 almost 24 million users in Europe will access the Internet via mobile phone, generating € 5 billion revenue.

The figure will turn into 51 million users in 2012, with a relevant € 13 billion revenue, thus representing 12% of mobile operators revenue.

- What will the weight of mobile entertainment services be compared to voice services?
- How will mobile phone usage change and which strategies can be shaped by the main players?
- What new opportunities for advertisers?

The answers are in the new Report, ""Broadband, Media and Advertising. The Future is Mobile"", 50 pages of figures, tables and charts explaining how convergence will boost Mobile Broadband.
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Executive summary


Broadband goes mobile

Lessons from the UK

Mobile and fixed: substitution or complementarity

Smart phones, smarter users

The mobile broadband content market

Mobile music

Mobile video and Mobile TV

The way to mobile

Drivers and barriers to the mobile content market

Key players

Advertising: a mobile playground

Market forecast

The mobile broadband market in Europe

The mobile broadband content market in Europe

The market for advertising in mobile video content in Europe

Broadband content in Europe



Figure 1: ARPU for mobile services

Figure 2: Breakdown of mobile service revenues in WE

Figure 3: Mobile internet penetration 1Q2008

Figure 4: UK New mobile broadband connections per kind of contract

Figure 5: Mobile-only households in some European countries 1Q2008

Figure 6: Consumption of mobile content in WE, 1Q2008

Figure 7: Mobile music revenue breakdown in WE 2007

Figure 8 Breakdown of mobile access per kind of contract 1Q2008

Figure 9 Mobile content value chain

Figure 10 Mobile consumption in WE 2008-2012

Figure 9 Breakdown of market revenues from mobile services E2008

Figure 11 Breakdown of market revenues from mobile services 2012

Figure 12 Breakdown of market revenues from mobile entertainment and services 2008

Figure 13 Revenues from mobile entertainment 2008-2012

Figure 13: IPTV, Online content and mobile content


Table 1: HSPA connections in WE 1Q2008 – Top 10 players
Table 2: Examples of mobile broadband offers from MNO in the UK

Table 3: Case studies of innovative mobile services
Table 4 3G diffusion in WE E2008

Table 5 Mobile users in WE 2008-2012
Table 6 From shared to personal

Table 7 Revenues from mobile content 2008-2012
Table 8 Broadband households penetration in WE 1Q2008

Table 9 Broadband video content market in WE
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- Apple

- T-Mobile

- O2

- Nokia Siemens Networks

- 3 Italia


- Vodafone Italia

- Wind


- Telefonica

- Orange

- Microsoft

- Qualcomm

- 3UK

- Virgin

- Elisa

- Others
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