Contents:

FOREWORD EXECUTIVE SUMMARY PART 1: SAVING, STRETCHING, PLANNING Recession Strategies & Attitudes Shopping Behaviors & Trends Coupon Use Affluence & Luxury Shopping Green PART 2: KEY SECTORS Food & Beverages At Home Dining Out Fashion & Image Entertainment Travel Automotive Seasonal PART 3: SELECTED DEMOGRAPHICS Youth Multi-Cultural Markets LIST OF EXHIBITS PART 1: SAVING, STRETCHING, PLANNING - Americans Who Will Maintain Changes In Their Shopping Behaviors Even If The Economy Improves, By Gender - Consumers’ Attitudes Toward Online Shopping During The Slumping Economy - American’s Projected 2009 Spending, As Compared To 2008 - First Items Americans Gave Up When They Had to Cut Back To Save Money - Cheaper Products That Americans Plan To or Have Already Switched To - Items That Shoppers Will Purchase Specific Brands Of Only If They Are On Sale, March 2009 vs. November 2008> - Shoppers Who Plan To Remain Loyal During The Recession, March 2009 vs. November 2008 - Ways Consumers Are Trying To Save Money In The Down Economy, 2008 - Discounts That Are Most Appealing To American Consumers, 2008 - Items That Would Make A Shopper Switch Grocery Stores To Get A Better Price - Reasons Shoppers Skipped A Purchase In The Prior Three Months, March 2009 - Reasons Why Women And Men Use Credit Cards - Top 10 Items Consumers Consider Necessities During A Recession, 2008 - Top 10 Items Consumers Consider Expendable During A Recession, 2008 - How Moms Have Changed Their Spending Habits, 2008 - Why Americans Go To The Mall, 2008 - Consumers Who Buy Items On Impulse During Shopping Trips, By Income, 2006 vs. 2008 - Why Consumers Choose To Shop At Certain Stores, 2008 - Changing Shopping Habits, Gen Years vs. Shoppers Overall, 2008 - Online Shoppers Who Place Orders And The Amount, Jan ’09 vs. Jan ‘08 - Sale And Promotion Information Women Share With Friends And Family - Consumer Perception Of Private Label Brands, 2008 vs. 2007 - First Item Consumers Plan To Buy When They Resume Spending On Non-Essential Items, 2009 - Money Grandparents Are Projected To Spend On Their Grandchildren, Directly And Indirectly, 2009 - Ways 13-21 Year Olds Learn About Fashion - Consumer Spending, Fantasy Sports Players vs. Sports Fans vs. Americans Overall - Average Cost Of A Wedding - What Consumers Use Online Coupons To Buy, 2008 - Where Households That Use Coupons Get Them, 2008 - Cities Where Households Are Most Likely To Use Coupons, 2008 - Products That Women Purchase Using Coupons, 2009 - Where Consumers Find Coupons, Online vs. In Newspapers, By Age, 2008 - Americans’ Change In Coupon Usage Over The Prior Year, By Product Category, 2008 - Shopper Opinions Of Store Brands Compared To National Brands, Q4 2007 vs. Q4 2008 - Primary Shoppers Who Buy Items Not On Their Shopping Lists On Most Or All Shopping Trips, By Income, 2008 vs. 2009 - Primary Shoppers Who Use Coupons On Most Or All Shopping Trips, 2008 vs. 2009 - Products Shoppers Buy With Coupons, 2008 - Affluent Households That Bought Luxuries, By Type, Q3 2008 vs. All Of 2007 - Changes Affluents Have Made In Their Shopping Habits, Affluents vs. Super Affluents, 2008 - Top Concerns Of Retired Affluents, 2008 - How Affluents Define Luxury Goods And Services, 2009 - Attitudes 13-29 Year Olds Associate With ‘Green’, 2009 - Why Americans Are Spending Less On Eco-Friendly Products In 2009 - Americans’ Self-Identification With Environmental Concerns PART 2: KEY SECTORS - Factors Influencing Grocery Shoppers’ Food Purchases, 2009 - How Women’s Grocery Shopping Habits Have Changed To Adjust To Rising Food Prices, 2009 - Factors That Heavily Influence Consumer Purchases Of New Products, 2009 - Reasons Women Purchase New Food Product - Ways Women Are Stretching Their Grocery Bills - Projected Changes In Consumer Spending On Grocery Items, 2009 vs. 2008, 2010 vs. 2009 - Spending By Low-Income Families With Children Compared To Seniors, Between 2005 And 2008, By Food Category - Expenditures Moms Anticipate Will Return To Normal Spending Levels In 2010 - Countries From Which Americans Buy And Would Consider Buying Wine, 2008 - Price Americans Paid For Their Most Recent Bottled Wine Purchase, 2004 vs. 2008 - Sales Of Powdered Drinks, Year Ending July 12, 2008 - How Often Restaurant Goers Plan To Eat Out in 2009, By Type of Restaurant - How Often Restaurant Goers Plan To Order Takeout From A Fast Food Restaurant In 2009 - Men’s Use Of Moisturizer And Sunscreen, By Income, 2008 - American Interest In New Personal Care Products, By Gender, 2008 - Fashion-Conscious Consumers’ Online Activities In The Prior Week - Reasons Women Would Change Hair Stylists, Among Those Who Visit Hair Salons - Estimated Cost Of Selected Out-Of-Home Entertainment Options For A Family Of Four, 2008 - Technology That Consumers Consider ‘Necessities’ - Consumer Home Video Spending, 2009 - Tactics Travelers Are Using To Save Money On Vacations, By Annual Household Income, 2009 - Top 10 International Destinations Americans Plan To Visit In 2009 - Top 10 Domestic Destinations Americans Plan To Visit In 2009 - When Americans Plan To Purchase Their Next Automobile, April 2009 - Entertainment Features Automotive Shoppers Want In Their Next Vehicle, 2009 - American Perceptions Of Alternative Fuel Vehicles, 2009 - How Consumers Have Saved Gas (And Money) In The Prior Year, 2008 - Why Americans Have Put Off Buying A Vehicle In The Prior Six Months, 2008 - Shoppers’ Concerns When Making An Online Purchase, Men vs. Women, 2008 - Americans’ Online Commerce Transaction, Ever vs. Yesterday, 2008 - How Much People Expect To Spend On Gift Cards, By Age And Gender, 2008 PART 3: SELECTED DEMOGRAPHICS - What Teens Spend Their Money On - Top Ways Teens Find Out About New Products - What Teens Like In Marketing, Advertisements - Where Teens Get Their Money - How Much Money Teens Receive Each Week - Items Teens Have Purchased Over The Past Week - How Teens Apportion Their Budgets, Fall 2008 vs. 2007, By Category - Teen Spending Allocation, By Type Of Store, 2008 - Teen Spending On Fashion, Accessories, 2008, By Select State - Amount Teens Are Willing To Spend On MP3 Players - What Gets Teens To Pay Attention To Viral Marketing - Shopping Frequency For Teens, Fall 2008 vs. 2007, By Category - In-Person Payment Method Used By Teens, 2009 - Online Payment Method Used By Teens, 2009 - Proportion Of Sales To Black And Hispanic Customers, By Store Type, 2009 - Shoppers Who Bought The Same Auto Brand As Their Previous Car, By Race/Ethnicity, 2007 - What Black Women Have Done In The Prior Six Months To Cope With Economy - Where Asian Indians Living In The U.S. Shop For Groceries, 2009 - Women’s Shopping Expenditures In A Typical Month, Hispanic vs. Non-Hispanic, 2009 - Hispanics’ Goals During Shopping Trips, 2008