|
|
 |
|
Viewing report
|
|
|
|
Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management
Best Practices LLC, April 2009, Pages: 43
The advocacy of Key Opinion Leaders (KOLs) has proven to be among the most effective and critical means of building product awareness in the medical and scientific communities.
Indeed, KOL relationship management itself has emerged as its own business discipline, a necessary and challenging component of brand promotion. As one interviewed director put it, “KOL relationship management has changed very quickly. I’ve found that large companies have difficulty adapting in a timely manner.”
This research report examines how leading pharmaceutical companies approach KOL management.
This report identifies the organizational structures, management strategies and tactics, and critical success factors associated with KOL management excellence. Pharma executives can use this benchmarking research to learn best practices in KOL management and discover how they can maximize KOL relationships to benefit their own products and therapies.
KEY FINDINGS:
- Marketing has functional responsibility for KOL Management at 73 percent of companies surveyed.
- Medical Affairs also shares some responsibility for KOL Management at 61 percent of benchmark partner companies.
- A majority (59 percent) of respondents reported that Medical Science Liaisons (MSLs) are either moderately or highly involved in KOL development at their companies. Among Top 30 pharma respondents, that figure jumps to 80 percent.
- More than one-fifth of participant companies report that they have no method for evaluating KOL activities.
KEY TOPICS:
- KOL Segmentation and Behavior Drivers
- KOL Roles Over Product Lifecycle
- KOL Management Models
- Role of Medical Science Liaisons (MSLs) in Managing KOLs
- Emerging Trends in KOL Management
- Innovative Practices in KOL Management
- Critical Success Factors in KOL Management
- Most Difficult Challenges in KOL Management
KEY METRICS:
- Functional Responsibility for KOL Management
- Budgetary Responsibility for KOL Management
- Optimal KOL Management Organizational Structure
- Highly Effective Tactics for KOL Management
- National and Regional KOL Contact
- Level of MSL Involvement in KOL Management
- KOL Evaluation
- KOL Involvement Satisfaction
- How KOL Management is Valued Internally
- Recent Changes in KOL Management
- Future Changes in KOL Management
Customers who bought this item also bought
Key Opinion Leader Mapping. Breast Cancer: USA Landscape Analysis. Special Focus on KOLs of Tomorrow.
Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders
Key Opinion Leaders: Relationship Management and Segmentation Data
The Toolkit for Diabetes MSL Programs (PH130)
Pharmaceutical New Product Planning: Structure and Activities to Drive Growth and Profitability
Winning Brand Team Management: Best Practices in Leadership, Work Practices, Structure and Performance Management
Pharmaceutical Alliance Management
Key Account Management - A How-To Guide for Foodservice Manufacturers
The World Bank Profile: Best Practices in Knowledge Management
Automated Defect Prevention: Best Practices in Software Management
Business Continuity Management: Building an Effective Incident Management Plan
Pharmaceutical Sales Management
|
|
|
|
