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Big and Tall Men in the United States 2009
Mintel, June 2009, Pages: 51
About this report
The current recession has dampened spending on apparel, but there are still significant opportunities in the big and tall category. Readers of this report will gain a thorough understanding of the psyche of the big and tall male customer.
This report analyzes this category, and provides the following insights:
- Factors driving the market: obesity rates, a greater awareness of fashion, trading down because of the recession, and other trends
- Attitudes towards big and tall apparel, including styles and selection, fit, price sensitivities, ease of purchase, desires for new types of products, and more
- Attitudes towards big and tall retailers
- Important and overlooked demographics that buy big and tall apparel
- Specific strategies for reaching these demographics
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