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Online Video Advertising Networks 2007 - 2010: Emerging and Surging
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Description: |
This report analyzes video inventory and gross media spend in both up-and-coming and established avail verticals, including in-banner, remnant/3rd party pre-roll, video overlays, video search and podcasting. Each video advertising network vertical is thoroughly analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, gross ad billings and total revenues by network. In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09. 3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 24% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape. Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.
VIDEO ADVERTISING NETWORKS EMERGING AND SURGING TO $493 MIL. IN ’09 REVENUE
Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009, according to this published report.
The report, Online Video Advertising Networks 2007 – 2010: Emerging and Surging, details video inventory and gross media spend for both up-and-coming and established avail executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.
Each video advertising network vertical is analyzed by total inventory (exclusive, non-exclusive, monthly and annually), business models, sell-out percentages, CPMs for each avail format, media spend and total revenues by network.
In-banner video networks led by Eyewonder, Pointroll, Eyeblaster and Google’s DoubleClick are inventory, media spend and revenue generating juggernauts of the video advertising group, combining for over $1.5 billion in 2008 gross billings (video units only), forecast at $1.8 billion in ’09.
3rd party video networks representing premium pre-roll inventory aligned with major branded content include BBE, Brightroll, Tremor Media, YuMe Networks, Internet Broadcasting and Worldnow are forecast to contribute another $223 million to gross media spend during 2009, over 39% of all pre-roll media buys across an extremely competitive and rapidly-evolving sales landscape.
Overlay network inventory reached 19.8 billion total units in 2008, forecast to increase 70% in 2009. Participation revenue flowing back to networks like VideoEgg, Adapt.TV and ScanScout is expected to climb 100% in aggregate.
Major video search networks Blinkx, Truveo and Magnify.net handled a combined 420 million average monthly search requests in 2008, and forecast to generate $30 million in corresponding revenue 2009.
Podcast inventory averaged some 84 million units per month in 2008, taking in gross billings estimated at $25.9 million, equaling approximately 55% of total paid media spend made against branded premium and semi-professional content categories.
“Video advertising networks are a vital economic engine of online video monetization,” commented research director Paul A. Palumbo.
“These tenacious, entrepreneurial networks are endemic to the broadband publishing medium, propelling video advertising inevitably onward toward greater accountability, higher ROI and wider adoption by agencies and marketers.” |
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Contents: |
EXECUTIVE SUMMARY
The Video Advertising Network Market: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 - 2010
SECTION ONE
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
The Video Advertising Network Market: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 - 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 - 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 - 2010
Video advertising network net revenue forecast at $493.3 million in 2009
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 - 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 - 2010
SECTION TWO
In-banner advertising networks on track to deliver $1.8 billion in gross media spend in 2009
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 - 2010
IN-BANNER VIDEO IMPRESSION GROWTH:
2001 - 2008
In-banner video segment revenue grew by 66.5% in 2008, 22.2% forecast for 2009, and another 24.7% in 2010
Q & A
EYEBLASTER
EYEWONDER
MIXPO
POINTROLL
SECTION THREE
3rd Party video advertising network trends: Pre-roll remnant inventory is in demand, but it’s a highly competitive sales environment
Gross billings at $173.8 million in 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 - 2010
Tremor Media and BBE capture double-digit share of gross media spend in remnant pre-roll segment
EXECUTIVE SUMMARY
The Video Advertising Network Market: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 - 2010
SECTION ONE
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
The Video Advertising Network Market: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 - 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 - 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 - 2010
Video advertising network net revenue forecast at $493.3 million in 2009
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 - 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 - 2010
SECTION TWO
In-banner advertising networks on track to deliver $1.8 billion in gross media spend in 2009
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 - 2010
IN-BANNER VIDEO IMPRESSION GROWTH:
2001 - 2008
In-banner video segment revenue grew by 66.5% in 2008, 22.2% forecast for 2009, and another 24.7% in 2010
Q & A
EYEBLASTER
EYEWONDER
MIXPO
POINTROLL
SECTION THREE
3rd Party video advertising network trends: Pre-roll remnant inventory is in demand, but it’s a highly competitive sales environment
Gross billings at $173.8 million in 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 - 2010
Tremor Media and BBE capture double-digit share of gross media spend in remnant pre-roll segment
VIDEO AD NETWORK GROSS BILLINGS: 2008
3rd party video advertising networks place 37% of media bought against pre-roll inventory in 2008
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008
Video advertising sales and platforms generated $64.9 million in 2008 net revenue
Q & A
BRIGHTROLL
BBE (BROADBAND ENTERPRISES)
SPOTXCHANGE
TREMOR MEDIA
WORLDNOW
YUME NETWORKS
SECTION FOUR
Video overlay network trends: High volume, lower margins; business models evolving
Overlay impressions reach 19.8 billion in 2008
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH
Overlay networks netted an estimated $10.1 million in revenue in 2008
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 - 2010
Q & A
ADAPT.TV
SCANSCOUT
VIDEOEGG
SECTION FIVE
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 - 2010
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 - 2010
VIDEO SEARCH INVENTORY AND GROSS MEDIA SPEND: 2008
AOL/Truveo
MAGNIFY.NET
SECTION SIX
Podcast advertising network trends: 2008 – 2010
Podcast gross advertising billings estimated at $25.9 million in 2008
PODCAST GROSS AD BILLINGS: 2008 - 2010
EXECUTIVE SUMMARY
The Video Advertising Network Market: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 - 2010
SECTION ONE
VIDEO ADVERTISING NETWORK MEDIA BUYING TRENDS: 2009
The Video Advertising Network Market: 2007 – 2010
VIDEO AD NETWORK GROSS BILLINGS: 2007 - 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS ANALYSIS BY VERTICAL: 2007 - 2010
VIDEO ADVERTISING NETWORK GROSS BILLINGS SHARE BY VERTICAL: 2007 - 2010
Video advertising network net revenue forecast at $493.3 million in 2009
VIDEO ADVERTISING NETWORK REVENUE SOURCE BREAKOUT: 2007 - 2010
VIDEO ADVERTISING NETWORK REVENUES: 2007 - 2010
SECTION TWO
In-banner advertising networks on track to deliver $1.8 billion in gross media spend in 2009
IN-BANNER VIDEO GROSS MEDIA SPEND: 2007 - 2010
IN-BANNER VIDEO IMPRESSION GROWTH: 2001 - 2008
In-banner video segment revenue grew by 66.5% in 2008, 22.2% forecast for 2009, and another 24.7% in 2010
Q & A
EYEBLASTER
EYEWONDER
MIXPO
POINTROLL
SECTION THREE
3rd Party video advertising network trends: Pre-roll remnant inventory is in demand, but it’s a highly competitive sales environment
Gross billings at $173.8 million in 2008
VIDEO ADVERTISING NETWORKS PRE-ROLL GROSS BILLINGS: 2007 - 2010
Tremor Media and BBE capture double-digit share of gross media spend in remnant pre-roll segment
VIDEO AD NETWORK GROSS BILLINGS: 2008
3rd party video advertising networks place 37% of media bought against pre-roll inventory in 2008
AD NETWORK SHARE OF PREMIUM PRE-ROLL GROSS BILLINGS: 2008
Video advertising sales and platforms generated $64.9 million in 2008 net revenue
Q & A
BRIGHTROLL
BBE (BROADBAND ENTERPRISES)
SPOTXCHANGE
TREMOR MEDIA
WORLDNOW
YUME NETWORKS
SECTION FOUR
Video overlay network trends: High volume, lower margins; business models evolving
Overlay impressions reach 19.8 billion in 2008
VIDEO OVERLAY NETWORK MEDIA SPEND AND AVAIL GROWTH
Overlay networks netted an estimated $10.1 million in revenue in 2008
VIDEO OVERLAY NETWORK GROSS MEDIA BILLINGS: 2008 - 2010
Q & A
ADAPT.TV
SCANSCOUT
VIDEOEGG
SECTION FIVE
VIDEO SEARCH GROSS MEDIA BILLINGS: 2007 - 2010
VIDEO ADVERTISING AND SEARCH NETWORKS: 2007 - 2010
VIDEO SEARCH INVENTORY AND GROSS MEDIA SPEND: 2008
AOL/Truveo
MAGNIFY.NET
SECTION SIX
Podcast advertising network trends: 2008 – 2010
Podcast gross advertising billings estimated at $25.9 million in 2008
PODCAST GROSS AD BILLINGS: 2008 - 2010
PODCASTING APPLICATION PROVIDER NET REVENUE: 2007 - 2010
Q & A
KIPTRONIC
WIZZARD SOFTWARE/MEDIA |
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Companies Mentioned |
- Adapt.Tv
- Aol/Truveo
- Bbe (Broadband Enterprises)
- Brightroll
- Eyeblaster
- Eyewonder
- Kiptronic
- Magnify.Net
- Mixpo
- Pointroll
- Scanscout
- Spotxchange
- Tremor Media
- Videoegg
- Wizzard Software/Media
- Worldnow
- Yume Networks |
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